Applegate opts for a Head start in Belton
A pub that is a proven favourite with sports fans has been sold. Acting on behalf of Heather Barber and Larry Arnold, the Ipswich office of agent...
Archives for August 13, 2003
Three jailed for poison conspiracy
By MA reporter A cider company director who masterminded a "wicked" plot to contaminate a rival firm's production line was last week jailed for 18...
Pub signs inspire new stamp series
The great British tradition of painted pub signs is the inspiration for a new series of Royal Mail stamps launched this week. It is the first time...
The art of merchandising
The following article is brought to you by Coors Brewers.Consumers can be influenced in their choice of drinks by product merchandisingWherever we go...
I could have told Diageo: it won't win
The 10 July edition of the Morning Advertiser carried the headline "Diageo tackles binge drinking". Tony Mair was hoping that Diageo's advertisements...
Swan is full of Eastern
promise The Black Swan Inn at Trenholme Bar, near the North Yorkshire market town of Northallerton and the Yorkshire Moors, will be offering a taste...
The importance of good merchandising
The following article is brought to you by Jacob's Creek.In the UK people are now drinking more wine than any other drinks category (AC Nielsen...
Four poisoned in Kent pub
by David Castle Greene King Pub Company is not ruling out malicious sabotage after four people were rushed to hospital after drinking a liquid,...
Awaken the senses
The following article is brought to you by McCain.If you've got it, flaunt it! Successful selling starts with putting a good product in front of the...
Is he ready to celebrate?
I now know the meaning of "shell shocked". Ken Brooker should have been a happy man. But his face was ashen, his shoulders stooped, and he shook his...
Show it off!
The following article is brought to you by Coca-Cola.Selling opportunities don't just occur at the bar itself. Permanent but always up-to-date...
Send the message
Do you use effective merchandising? By Peter Segal of srcg, a consultancy specialising in retail strategy, category development and...
Merchandising for profit
The following article is brought to you by Diageo.Make your bar layout work harder for youTo help customers make a swift, informed choice, and...
'Outdated' GBBF damages brewing, says marketing expert
A marketing expert has launched a scathing attack against the Great British Beer Festival (GBBF), claiming that it is damaging the brewing industry....
Licensees' fury at Sky football deal
Licensees have reacted with fury to the news that Sky has been given the rights to all live Premiership football coverage until May 2007.The news is...
Host stabbed in robbery
A man who stabbed a licensee in the face with a screwdriver has admitted wounding. Bolton Crown Court heard that Jody Allen, 22, stabbed Michael...