Wine is not different
Wine is often neglected when it comes to promoting drinks - much to the disappointment of drinkers.Having selected the wines to stock and decided how...
Archives for June 23, 2002
A timely toast for an 850-year-old classic brew - Leffe
Centuries of brewing tradition and beer culture are being toasted across Europe as the world's best-known Belgian abbey beer, Leffe, celebrates a...
Bacardi unveils new Vinnie Jones ad
Bacardi-Martini has unveiled the latest instalment in its TV advertising campaign for Bacardi rum.The new advert, part of the brand's £7.5m "Welcome...
First Drinks launches rum-matured scotch
First Drinks Brands is looking to broaden the scotch whisky market with the introduction of a new rum-matured varietal under its Glenfiddich Single...
Pricing and promotions
Promotions, especially for beer, can be a vital way to encourage new customers into your outlet.Understanding brand promotions and when to use them...
Promotion deciders
With cider offering great margins it is a vital category to promote to your customers.Promotional activity is a key part of any business mix and...
Carling and Worthington head for the US
Coors is looking to give America a taste of the British beers it bought last year.Both the UK's favourite lager Carling and the Worthington ale brand...
Brulines builds on success
Brulines Ltd, the UK's leading provider of draught beer dispense monitoring equipment, has further enhanced its service to clients and has secured...