The drink for all seasons
Summer is traditionally the season for cider, but licensees can cash in on the drink all the year round.The popular view of cider is that it is,...
Archives for March 18, 2002
Worthington's logo goes back to basics
Coors Brewers is taking the Worthington brand back to its roots with the launch of a new beer and a new brand identity as part of a £10m marketing...
Trade wins fight against 100 per cent liquid pint
The trade has won its fight against a compulsory 100 per cent liquid pint.The Government announced today (Monday) it has dismissed proposals to...
Snacks for all occasions
Bagged snacks are worth £150m in the licensed sector, excluding leisure, and are still growing.Snacking may account for a relatively small, but...
Maximising occasions
By understanding drinking occasions you can more successfully meet the needs of your customers.Why do people choose one outlet over another? What...
Food for thought
Publicans should develop an offer that meets all the reasons why customers visit their outlet - the 'occasions'.It's not a simple as "we're going...
Time for wine
When dealing with wine it is essential to understand your customers and their different drinking occasions.Given the literally thousands of wines...
Getting the occasion right
By tracking consumer consumption patterns, Coors Brewers has identified six major on-trade occasions.Why should the beer category, or indeed the...
Cola brands spat over Beckham bottle
While events on the pitch may well be more than two months away, the first salvo in the off-field marketing battle has been fired in the run-up to...