Archives for July 2, 2001

← 2001

Bass announces national roll-out of Arc

Bass Brewers has announced the national roll-out of Arc, the world's first super-chilled lager, less than a year after it was provisionally launched...

Wadworth welcomes Interbrew 6X deal

Wiltshire regional brewer Wadworth has joined forces with brewing giant Interbrew to drive sales of its cask ale 6X.A new sales team, dedicated...

Burn to dump 'exclusive' tag

Energy drink to target mainstream bars for first timeSoft drink giant Coca-Cola has abandoned its viral "word of mouth" marketing strategy for its...

How bottled beers can boost your sales

How licensees stock and merchandise bottled beers - from premium packaged lagers to the fast-growing ales and organic brews - can have a major effect...

Good bookkeeping = successful business

A simple routine will help you keep the books in good order and provide you with a strong framework for a successful business, advises Stephen...