We're going soft
Marketing chiefs say a little creative thinking can go a long way in boosting soft drinks salesSoft drinks are big business. They are a major area of...
Archives for November 6, 2000
Heineken stole TV ads, claims brewer George Gale
Hampshire brewer George Gale claims it has had its advertising campaign stolen by Heineken.Gales claims that a current TV advertising campaign run by...
Christmas 'Rush' for Jameson Whisky
PR Brands is spearheading its Christmas activity with a £1.5million advertising campaign for its Jameson Irish whiskey brand.The TV advertisement...
Breezer aims to take crown
Bacardi Breezer aims to beat US lager Budweiser to become the best-distributed alcoholic drink in the UK.Breezer is in 56 per cent of the 120,000...