Guinness goes for Cold in ad launch
Guinness UK has announced a £9million televised advertising campaign and on-trade promotion drive in support of its Draught Extra Cold variant.The...
Archives for October 15, 2000
Cask Marque aims to boost bitter sales
Beer quality scheme Cask Marque is launching a major new initiative to boost declining sales of cask ale.The scheme, supported by the 26 brewers and...
TV football shambles results in loss of service for hundreds of pubs
Widespread confusion led to loss of service in hundreds of pubs during last week's clash between England and Finland.Licensees with cable were denied...
Drambusters! Scotch whisky has a change of image
Scotch whisky is moving away from its traditional image to grab a share of the youth marketSince its heyday in the seventies, scotch whisky has been...
Grolsch enters world of the adult 'Movie'
Grolsch premium lager is spicing up its advertising with the release of a titillating new creative that parodies "adult" films."Movie", the second in...