No-nonsense from ScotCo
John Smith's has removed the word "bitter" from its relaunched pumpclip.Brand owner Scottish Courage announced the move as part of a £19million...
Archives for April 16, 2000
Wizard starts spell of rapid expansion
Wizard Inns is to start building its own pubs from scratch after making its biggest acquisition for over two years.It has bought six outlets from...
Brand management becomes key to Adnams success
Simon Loftus clearly feels the need to go on the defensive when he admits that his family's brewer, Adnams, is investing in marketing its beers as...