The sporting calendars have aligned!
Summer 2016 promises to be a huge one for pubs when it comes to sporting action. Alongside the excitement of Euro 2016 and the Rio Olympics, there is wealth of top-quality action that pubs can use to drive footfall and increase profits.
Summer of Sport Supplement
This summer is one of those rare occasions when the sporting calendars align and, in the space of a few glorious weeks, the action just keeps on coming: top-class football, cricket, golf, rugby, tennis and athletics mean that sports fans will be spoilt for choice when watching and enjoying the experience together in pubs.
With so much great action taking place over the summer months on both subscription and free-to-air channels, this really is an opportunity not to be missed for licensees.
Our dedicated Summer of Sport coverage, alongside a special supplement in association with Sky and available to view by clicking here, previews the massive months ahead and gives you hints, tips and advice that will keep your bar busy and tills ringing.
Whether yours is an established sports pub, or you are just looking to capitalise on the trading opportunities ahead, here’s to a cracking summer of sport!
Maths formula for "perfect pub football viewing spot"
How do you solve the problem of showing every sport in your pub?
Tips on getting your pub ready for the Summer of Sport
Make the most of Euro 2016 in your pub
Euro 2016: The pundit's view
Creating an award-winning sports pub
England's Euro 2016 chances - the reporter's view
Beer and football match pairing
