Pub Awards: Best Sports Pub – The Murderers, Norwich

The creation of a VIP area to give customers the ultimate experience during the big match has certainly paid off and proved a huge hit with punters, and the focus on the latest viewing technology also means the pub is bang up to date. But it’s not just the VIPs that get a special experience, customer service is a huge focus and every person across the threshold is given a high level of customer care. This is a sports pub where staff really know their customers.

With a well thought out approach, helped by the traditional nature and layout of the pub, up to nine events can be screened throughout the pub at any one time, giving even the most diverse group of sports fans a great choice.

The Gardeners Arms, otherwise known as the Murderers, continues to grow its business and broaden its audience and that is testament to the fact it’s giving people what they want.

Its most successful events tend to be boxing, and for one fight the pub stayed open till 6am, giving it its busiest day so far.

Judge Phil Mellows said: “The Murderers, as locals call it, has been at the centre of Norwich’s sports scene for many years, and it continues to up its game. In the past year watching the event of your choosing has become an even better experience thanks to a new VIP area and the latest technology. And there’s a great range of cask beers you don’t find in many sports pubs!”