The deal will see Unique’s London and southwest depots merge with JJ’s distribution network, according to the firms.
JJ managing director Mustafa Kiamil said: “Working with Unique Seafood will enable us to secure a consistent, reliable supply of high-quality, competitively-priced fish for our customers.”
Big player in fish and chips
The tie-up was also a demonstration of JJ’s interest in becoming a big player in the fish and chip market, he added.
Chief executive officer of Unique Seafood Harald Nissen said: “With eight UK branches and three more scheduled to open in 2016, JJ’s national coverage continues to grow.
“Combining their expertise in distribution with our knowledge of the fish market will benefit everyone involved.”