Marketing

Room at the inn

Room at the inn

Interbrew The standard lager category ­ unlike its premium counterpart ­ is big enough for several brands to flourish, according to Colin Pedrick,...

Beverage Brands

Beverage Brands

Who are they? Beverage Brands has been around since the birth of the RTD market, so it may surprise some that it is now over a decade old. Managing...

KC Brands

KC Brands

Who are they? Romantic KC Brands' folk did their bit for Valentine's Day on Saturday, sending 14,000 red roses to customers in a promotion for...

The answer is Easy

The answer is Easy

The Easy Drinking Whisky Company is out to demystify whisky, writes Ben McFarland.There is a scene in the cult film Swingers where a trio of young,...

Jac Roper

Mothers Day - Mum's the word

By Richard Fox

Outfoxed - Richard Fox looks at menu ideas for keeping mum happy this 21 March. One of the marvellous things about parenthood is the constant sense...

Little and often

Little and often

Guilty of Christmas excesses, many people give up drinking in January. But drinking moderately can actually have benefits, as Ben McFarland...

Make sense of it

Make sense of it

Are you attracting your target audience? By Peter Segal of srcg, a consultancy specialising in retail strategy, category development and training.To...

Soft peak stage

Soft peak stage

It's that time of year again, when licensees across the land get ready for the festive season and the resultant surgein soft-drink consumption....

Make a week of it

Make a week of it

It's time to start planning for National Pubs Week in February 2004. Adam Withrington sees how to get the customers back after Christmas.As we hit...

Time called on Shag

Time called on Shag

Drinkers will no longer be up for a Shag following the latest ruling by The Portman Group.The Portman Group's independent complaints panel has upheld...

The next big thing?

The next big thing?

With the growth of the ready-to-drink sector slowing, companies are turning their attention to pre-mixed wine. Ben McFarland reports.Having trundled...

Here comes the sun

Here comes the sun

Summer is fast approaching so Ben McFarland takes a look at some of the refreshing alternatives on offer for thirsty customers.Slap on the suncream,...

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Property of the week

Trust Nightclub - Friars Gate, Warrington

£ 150,000 - To Let

Friars Gate, WarringtonLocated in the Heart of the Town Centre Nightclub Circuit6AM Licence on Friday & SaturdayClose Proximity to UniversitySeparate Floors AvailablePotential to Split Subject...

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