Sky Sports will help you welcome customers back with unrivalled live sport all summer long, on top of European football and international athletics.
There’s great anticipation for sport in 2021 with a recent survey among regular pub going sports fans revealing that 75% of them are excited about all the sport coming up.
Communities up and down the country have missed gathering at their local and this summer’s sporting schedule provides the perfect opportunity for pubs to bring customers together to share in the drama and excitement of live sport – something that we’ve all missed.
More than two thirds of pub going sports fans are planning to watch Euro 2020 or the Olympics in the on-trade and almost three quarters said that they would be more likely to choose a pub to watch the Euros and/or Olympics if it also boasted additional sport channels.
Showing additional live sport around Euro 2020 and the Olympics will encourage 70% of out-of-home consumers to stay at pubs longer and 63% to arrive earlier.
A successful Euros will also make consumers even more excited for the next football season and return of the Premier League
What’s coming up this summer on Sky Sports?
This summer there’s non-stop live action to show with Sky Sports plus free-to-air channels, so pubs can welcome customers back for the unbeatable experience of watching unmissable live sport together.
The British and Irish Lions Tour of South Africa will see eight matches from the tour broadcast exclusively live while cricket fans will be bowled over by every live match from England’s series against New Zealand, Sri Lanka, Pakistan and India – that’s seven test matches, six ODIs and eight T20s in three months.
The Formula 1 season continues to go through the gears with eight races throughout June, July and August, including all three days of the British Grand Prix from Silverstone.
What’s more, fans have a chance to watch golf’s majors, with every day from the US Open and The Open teed up this summer, while domestic cricket fans can catch every match from new tournament The Hundred, plus action from the Vitality T20 Blast.
Finally, operators will have the chance to convert on rugby’s Super League, every night from the Premier League Darts, and net profit from netball’s Superleague and much more.
“Stonegate Group will be celebrating a summer of sport across both its managed sites and pub partners,” Stephen Cooper, marketing manager at Stonegate Pub Company said. “In the managed division, the We Love Sport app, gives avid sports fans access to over 400 of the best sports bars and pubs in the UK. The app has details of the latest offers and also where to watch your favourite sport.
“Stonegate pubs are the perfect place to watch all sport – they are the next best thing to being there in the flesh,” he continued.
“This summer is full of not-to-be-missed action including the British & Irish Lions Tour of South Africa, the full international cricket schedule plus, the new cricket tournament The Hundred, Formula 1, the upcoming golf majors – the Open and the US Open, and not to forgot Euro 2020.”
Become a Pub Pundit and win £5000 worth of summer prizes.
In addition to a packed summer of sport, Sky is giving its customers the chance predict the outcome of some of this summer’s unmissable live sport, for the chance to win £5,000 worth of summer prizes every week in June.
Sky customers simply need to log on to MySkySports.com and set their predictions.
By taking part, customers will automatically qualify for a free marketing pack to help promote the action-packed big weekends coming up.
Here are some of the action-packed big weekends to look forward to…
Saturday 12 – Sunday 13 June
Saturday
From 10am – England v New Zealand, Day 3 of the Second Test (Sky Sports)
2pm – Wales v Switzerland, Euro 2020 (BBC)
5pm – Denmark v Finland, Euro 2020 (BBC)
9pm – Belgium v Russia, Euro 2020 (ITV)
Sunday
From 10am – England v New Zealand, Day 4 of the Second Test (Sky Sports)
2pm – England v Croatia, Euro 2020 (BBC)
Friday 18 – Sunday 20 June
Friday
2pm – Sweden v Slovakia, Euro 2020 (BBC)
From 2.30pm – Royal Ascot (Racing UK and ITV)
From 4pm – US Open, Day 2 (Sky Sports)
4pm – Croatia v Czech Republic (BBC)
8pm – England v Scotland (ITV)
Saturday
2pm – Hungary v France, Euro 2020 (BBC)
From 2.30pm – Royal Ascot (Racing UK and ITV)
From 4pm – US Open, Day 3 (Sky Sports)
5pm – Portugal v Germany, Euro 2020 (ITV)
8pm – Spain v Poland, Euro 2020 (BBC)
Sunday
From 4pm – US Open, Day 4 (Sky Sports)
2pm – French Grand Prix, Race (Sky Sports)
5pm – Italy v Wales, Euro 2020 (ITV)
Saturday 26 – Sunday 27 June
Saturday
1.30pm – Vitality T20 Blast (Sky Sports)
2pm – Styrian Grand Prix, Qualifying (Sky Sports)
2.30pm – England v Sri Lanka, third T20 (Sky Sports)
From 5pm – Euro 2020 Round of 16, two matches (BBC and ITV)
7pm – Lions v Japan (Channel 4)
TBC – Netball Superleague, semi-finals (Sky Sports)
Sunday
1.30pm – Vitality T20 Blast (Sky Sports)
2pm – Styrian Grand Prix, Race (Sky Sports)
From 5pm – Euro 2020 Round of 16, two matches (BBC and ITV)
TBC – Netball Superleague, Grand Final (Sky Sports)
Saturday 10 – Sunday 11 July
Saturday
11am – England v Pakistan ODI (Sky Sports)
2pm – Wimbledon Women’s Final (BBC)
7pm – Sharks v British and Irish Lions (Sky Sports)
Sunday
2pm – Wimbledon Men’s Final (BBC)
7pm – Euro 2020 Final (BBC and ITV)
Saturday 17- Sunday 18 July
Saturday
From 8am – The Open Championship (Sky Sports)
1.30pm – Vitality T20 Blast (Sky Sports)
3pm – British Grand Prix, Qualifying (Sky and Channel 4)
7pm – Bulls v British and Irish Lions (Sky Sports)
Sunday
From 8am – The Open Championship (Sky Sports)
11am – England v Pakistan T20 (Sky Sports)
1.30pm – Vitality T20 Blast (Sky Sports)
3pm – British Grand Prix, Race (Sky and Channel 4)
Sky Sports customers can promote the classic summer of live sport by visiting www.myskysports.com where it only takes a few clicks to promote live sport in their venue.
They can create social media posts, POS, posters and so much more to let everyone know the unrivalled summer of sport they’ll be showing.
