Gen Z more likely to drink cocktails than beer
Some 35% of Gen Z consumers in the UK would be more likely to choose a cocktail than a beer in the on-trade, new research into on-trade cocktail trends has found.
Spirits & Cocktails
DRINKS MASTERCLASS
Four key drinks trends for pubs in 2025
Creamy cocktails, cold coffee serves and healthier choices are rising in popularity across the on-trade, according to the 2025 Drinks Trends Report from Monin.
FEATURE – SPIRITS
FEATURE: It’s time for spirits to hit back
Spirits have been hit harder than any other drinks category by the cost-of-living crisis and the consumer trends that have accompanied it.
DRINKS MASTERCLASS
How to make a Cinnamon Roll Old Fashioned with MONIN
This week's Drinks Masterclass features a seasonal take on an Old Fashioned from syrups producer MONIN.
ANALYSIS
RTD market ‘well positioned for growth’
The Morning Advertiser (MA) has looked at key emerging trends within the UK-based ready-to-drink (RTD) sector, focusing on future predictions and examining expert opinions within the field.
TOP 50 COCKTAIL BARS
Entries open for Top 50 Cocktail Bars specialist categories
Back for 2025, the Top 50 Cocktail Bars specialist categories are now open for entries.
Detecting and preventing counterfeit spirits
Following warnings of counterfeit vodka earlier this week, The Morning Advertiser (MA) has looked at how operators can protect themselves and customers from potentially harmful products.
NEW PRODUCTS ROUND-UP
Kraken Rum unleashes new limited-edition flavour
This month's round-up includes new products from Kraken Rum, Adnams, White Claw, Vault City, Greene King and more.
Recipes to celebrate National Rum Day
Today (Friday 16 August) marks national rum day, to celebrate the distilled beverage, the Morning Advertiser (MA) has taken a look back at some of the best rum-based recipes from the Drinks Masterclass series.
Growing drinks trends for pubs
Speaking at the CGA Imbibe Live event earlier this month, CGA by NIQ client director Chris Sterling shared an expert overview on current drink trend
Mixed drinks trends pubs need to know
Customers are becoming more “experimental” with cocktails in the on-trade but innovation is key for pubs to harness the trend, CGA’s latest Mixed Drinks Report has shown.
NEW PRODUCTS ROUND-UP
VK unveils first alcohol-free serve
This week's round-up includes new products from VK, Robinsons, Greene King and more.
DRINKS MASTERCLASS
Drinks Masterclass top tips round-up
With the most recent Drinks Masterclass series having come to a close, we’ve taken a look back at some of the top tips and recipes featured.
Analysis: The popularity of spirits across hospitality
The spirits category has faced myriad challenges post-pandemic but some venues are faring better than others within the segment.
NEW PRODUCTS
Diageo releases new limited-edition Cîroc flavour
This month's round up includes new products from Diageo, Purity Brewery, Sandford Orchards, Franklin & Sons, Global Brands and more.
DRINKS MASTERCLASS
Top tips for expanding your reputation for spirits
As spirits sales continue to struggle across the on-trade, The Morning Advertiser (The MA) has looked into how pubs can maximise opportunities to push growth within the category.
DRINKS MASTERCLASS
Drinks Masterclass: St Patrick's Day special edition
With St Patrick’s Day just around the corner, pubs can make sure they stand out with these classic and creative cocktail recipes.
Economic climate slows drinks sales growth
Managed venues closed February with further year-on-year drops in drinks sales as “shifting dynamics” make growth more “challenging”, particularly for the spirits category.
NEW PRODUCTS ROUND-UP
Hendricks releases limited-edition variant
This week's round-up includes new products from Hendricks, Adnams, Cîroc , BrewDog Distillery, Krombacher, Cawston Press and more.
DRINKS MASTERCLASS
RTD trends you need to know
As trends within the RTD sector shift and younger generations catch on to what the category can offer, publicans would do well to heed some expert advice.
How pubs can change perceptions about Tequila
As the popularity of Tequila continues to soar, pub and bar owners across the UK are presented with a unique opportunity to tap into the growing trend by pairing the spirit with food or hosting educational events to help change perceptions around the serve.
Recipes to celebrate International Margarita Day
Celebrated on the 22 February every year, people around the world raise their Margarita glasses to toast the classic Tequila-based cocktail for International Margarita Day.
Behind the UK #1 cocktail bar's success
Schofield's Bar was announced the number one earlier this month at the Top 50 Cocktail Bars list reveal, but what is behind the bar’s success?
DRINKS MASTERCLASS
How to make a Double Dutch Raspberry Repair cocktail
This week's Drinks Masterclass showcases a recipe from soft drinks brand Double Dutch.
Schofield’s Bar unveiled as UK’s top cocktail bar
Manchester’s Schofield’s Bar has been named as the number one on the 2024 Top 50 Cocktail Bars list.
Sales boosting trends for spirits in 2024
The spirits category faced a “challenging year” in 2023 but still presents plenty of growth opportunities, according to the latest CGA by NIQ On-Premise Measurement Service.
NEW PRODUCTS ROUND-UP
Diageo announces new Smirnoff expression
This week's round-up features new products from Smirnoff, Greene King, Thornbridge Brewery, Absolut and more.
DRINKS MASTERCLASS
How to make a Quarter Margarita
Co-founder of Manchester cocktail bar Stray, Ben Reilly, details how to create the venues low ABV serve Quarter Margarita.
Drinks sales up 25% during first week of January
Drinks sales in the on-trade have started the year with a 25% uplift vs 2023, according to data from CGA.
What’s on the Bar with Ye Olde Bridge Inn, Oxton
The Morning Advertiser discussed what Ye Olde Bridge in has on the pub with operator Hannah Lloyd.
What’s on the Bar with the Red Lion, Shepperton
The latest episode of What’s on the Bar showed what the award-winning Surrey pub, the Red Lion in Shepperton offers.
What’s on the Bar with the Fox & Hounds
In this first episode of our What’s on the Bar series, we looked at the what the Fox & Hounds in Barley, Hertfordshire, is serving.
DRINKS MASTERCLASS
Festive cocktail recipes to 'elevate' your offering
With the Christmas season fast approaching, this week’s Drinks Masterclass showcases some festive cocktail recipes to help pubs stand out from the crowd.
FEATURE - Spirits
FEATURE: Get into the spirit of increasing sales at your pub
Cocktail culture and the popularity of classic mixer serves such as the G&T have made spirits one of the most dynamic sections of the on-trade drinks market in recent years.
Drink sales dip after weeks of growth
On premise drinks sales last week were down year-on-year for the first time since mid-August, CGA by NIQ’s daily drinks tracker has revealed.
How to make rum a drink for everyone at your pub
Leading voice on rum and TV presenter Ian Burrell has told pubs stocking a variety of rums according to quality will mean everyone becomes a customer because they are not being priced out.
Le Rêve cocktail bar celebrates 10th anniversary
Independent cocktail bar Le Rêve celebrated its 10th anniversary at the weekend and has been celebrating for the entire month of September with a packed entertainment programme.
NEW PRODUCTS ROUND-UP
Captain Morgan enters alcohol-free category
This week's round-up features new products from Captain Morgan, Dead Man's Fingers, Timothy Taylor, Luscombe, Shepherd Neame and more.
NEW PRODUCTS ROUND-UP
Diageo releases new Captain Morgan's flavour
This month's new products round-up features new serves from Diageo, Double Dutch, Beavertown, Fentimans, Smokehead, Britvic and more.
DRINKS MASTERCLASS ROUND UP
How to make the most popular Drinks Masterclass cocktails
With the latest Drinks Masterclass series having come to a close, we take a look at the top five most popular recipes from the segment.
Drinks sales in decline as weather cools
After an 11-week stretch of year-on-year growth, drinks sales in the on-trade dropped below 2022 levels in the week to Saturday 15 July.
DRINKS MASTERCLASS
How to make a Sway in the Morning cocktail
Closing this latest series of The Morning Advertiser’s Drinks Masterclass, Pennyroyal general manager Liam Jones shares how to make the bars Sway in the Morning cocktail.
DRINKS MASTERCLASS
How to make a Hideout bar Old Fashioned cocktail
In this week’s Drinks Masterclass, Hideout general manager, Louis Moon, shares how to make the bar’s version of an Old Fashioned.
DRINKS MASTERCLASS
How to make a Bananarita cocktail
This week’s Drinks Masterclass showcases a Bananarita cocktail from Bristol-based bar, Filthy XIII.
Shaking Up Sustainability in bars
Last Tuesday (27 June) the Top 50 Cocktail Bars teamed up with current number 43, The Milk Thistle, for an exclusive event at the venue all about sustainability in bars.
DRINKS MASTERCLASS
How to make a Champagne Pina Colada
In this week’s Drinks Masterclass, London-based cocktail bar manager Andrei Marcu shares how to make a Champagne Pina Colada.
NEW PRODUCTS ROUND-UP
Silent Pool releases new gin expression
This week's round-up features new products from Silent Pool, Stowford Press, Adnams, Ad Gefrin, Titanic Brewery and Vapoura Rum.
DRINKS MASTERCLASS
How to make a Fortunella Sour cocktail
This week’s Drinks Masterclass features a Fortunella Sour cocktail from London-based Opium Cocktail Bar & Dim Sum Parlour.
DRINKS MASTERCLASS
How to make a Crimes of Passion cocktail
In this week’s Drinks Masterclass, London-based multiple operator Little Door & Co’s operations manager, William Russell, shares how to make the company’s Crimes of Passions cocktail.
NEW PRODUCTS ROUND-UP
Hooch unveils new flavour
This week's round-up features new products from Hooch, Shepherd Neame, Never Say Die Whisky, Rich's Cider and Radlow Hundred vineyard.