Wetherspoons slams Red Bull's use of 'wide-boy' tactics
30-Oct-2009 By Matt Eley Matt
Red Bull has been accused of using "wide-boy" tactics in a bid to discredit a rival brand after it secured a listing with Wetherspoons. Last month...
15-Oct-2009 By Martyn Leek, M&C Report
Britvic, the soft drinks maker and distributor, has this morning reported a 2.5% decline in licensed on-trade volumes for the year to July. It...
Trade up trial
01-Oct-2009 By Matt Eley Matt
Training staff to recommend specific drinks could mean they sell more profitable products in at least a quarter of all transactions. These are the...
Wetherspoons confirms new drinks range
14-Sep-2009
Wetherspoons has confirmed it is introducing a large range of new drinks. As exclusively revealed by thepublican.com last week, alcoholic ginger beer...
ASA could investigate Cocaine drink
08-Sep-2009
Watchdog the Advertising Standards Authority (ASA) is deciding whether to investigate a controversially-named energy drink - Simply Cocaine - after...
Raise your cups to the World's Biggest Coffee Morning
31-Aug-2009
Licensees are being invited to throw their doors open on September 25 and take part in the World's Biggest Coffee Morning for Macmillan Cancer...
20-Aug-2009 By Sonya Hook
An "energy shot" producer aims to boost the popularity of this growing category by spinning it over from the off-trade into the on-trade. Energy...
Taking the front foot against alcohol advertising regulators
17-Jul-2009
Pernod Ricard (PRUK) has launched the latest in a long line of responsible drinking ad campaigns by the giants of the drinks trade. It comes as...
Support for maximum price on soft drinks
02-Jul-2009 By James Wilmore
The idea of a maximum price for soft drinks in pubs - to encourage more moderate alcohol consumption - received support today at a conference in...
25-Jun-2009 By Sonya Hook
Soft drinks giants Coca-Cola and Britvic are ramping up activity to boost sales of long drinks in the on-trade this summer. This July, Coca-Cola...
Coca-Cola and Pepsi roll out summer soft drinks support
17-Jun-2009
This summer, licensees can get support in making mixed drinks from the two biggest players in the soft drinks market.Coca Cola Enterprises (CCE) and...
Coke in fresh challenge to Red Bull
26-May-2009
Coca Cola Enterprises (CCE) has entered into new competition with Red Bull for dominance of the energy drinks market after taking over responsibility...
Comment: Little to lose and lots to gain through supplier initiatives
20-May-2009
The journalist stereotype of the cynical old hack doesn't apply to me.I'm generally upbeat about drinks companies' efforts to drive footfall through...
Spirits training: Cask Marque turns it hand to spirits training
18-May-2009
The obvious product you would associate with trade body Cask Marque is beer, so it's a surprise to find it set to launch a comprehensive staff...
07-May-2009 By Sonya Hook
The on-trade soft drinks category is set to be shaken up by a raft of new products from the Feel Good Drinks Company. The soft drinks producer is...
Summer special: How to sell drinks this summer
05-May-2009
One idea that works well in the summer would be to run a drinks festival. With the category booming, what better time to celebrate all things...
New flavour added to J20 range
21-Apr-2009
Britvic has confirmed it is to launch a new flavour in its J20 range.The addition to the recently-relaunched adult soft drinks range has been...
17-Apr-2009 By The PMA Team
A leading leisure analyst has described the news of Britvic's successful refinancing as positive news for pub groups and further evidence that banks...
09-Apr-2009 By Sonya Hook
Natural soft drink brand This Water is heading to the on-trade for the first time. The on-trade launch will see This Water packaged in a bespoke...
Pete Brown: Soft drinks - 30p? Or £3.40? Your guess is as good as mine…
03-Apr-2009
Sadly man cannot live by beer alone. We're all aware of beer's manifold health benefits, but when beer drinking is both a personal vocation and a...
Drinks giants launch new training scheme
02-Apr-2009
The giants of the drinks trade have partnered to launch a major new barstaff training scheme.Coordinated by Cask Marque, companies including Diageo,...
02-Apr-2009 By Robyn Lewis
Consumers bored with the usual soft drinks offerings are the target for a repositioned Vimto brand. Vimto Soft Drinks is investing £5m in the drink...
26-Mar-2009 By Robyn Lewis
Britvic has revamped its J20 range in a bid to reignite excitement in the brand and to make it more noticeable in back-bar fridges, it said. The...
20-Mar-2009 By Robyn Lewis
Britvic is hoping to boost family trade in pubs by helping licensees keep kids entertained for longer. The initiative forms part of the soft drinks...
Britvic relaunches kids juice brand
11-Mar-2009
Britvic has relaunched market-leading children's soft drink Fruit Shoot, and added two new flavours to the range. Fruit Shoot has been given a new...
Coors launches 'one stop shop' for online ordering
10-Mar-2009
Coors Brewers has launched a new website to provide a "one stop shop" for freetrade customers ordering from the company.Licensees will be able to...
19-Feb-2009 By Sonya Hook
Cranberry specialist Ocean Spray has unveiled plans to develop its on-trade business, as part of a £15m brand support package for 2009. A new TV...
Lucozade about-turn over recent launch
18-Feb-2009
Energy drink brand Lucozade Alert has been relaunched in cans, and a £2m marketing campaign has been promised to support the move.Lucozade has...
Watching the watchdog
16-Feb-2009
THERE IS finally some hope for pubs and drinks companies facing increased crackdowns on how they promote themselves.Mark Hunter, chief executive of...
05-Feb-2009 By Robyn Lewis
Red Bull's quirky cartoon advert will return to the small screen this month, forming part of the company's plans to drive profits for the on-trade in...
03-Feb-2009 By MA reporter
Every licensee wants to back a winner. So to help you become a winner, the MA recently compiled a brand new listing of the 50 drinks that made the...
New energy drinks from Coca Cola
29-Jan-2009
Coca-Cola Enterprises (CCE) will launch two new formats in its Relentless energy drink range across the on-trade next month.Relentless Origin and...
Opinion: Barrrr, Darling!
01-Dec-2008
The fourth series of Blackadder got great comic mileage out of a character simply because his name was Darling. If only such mirth could be found in...
Pepsi adds fizz to Britvic's results
26-Nov-2008 By Hamish Champ
Growing demand for its Pepsi and squash products plus a first full year's contribution from its Irish operation saw annual turnover at soft drinks...
Opinion: Decide the future of your drinks offer
21-Nov-2008
Speakers at the recent Publican Pub Trade Summit made one consistent point above all - and I believe deciding whether you agree with it is vital to...
Opinion: Why the secrecy, drinks producers?
10-Nov-2008
Am I alone in wishing there wasn't such a need for secrecy among drinks producers? At a time when the pub trade is crying out for a spark of...
Can new product innovation arrest declining sales?
30-Oct-2008
Drinks producers need to focus on developing new products in order to target changing consumer demographics among pub goers, according to a new...
'Britvic pub sales suffer as drinkers cut back'
25-Jul-2008 By Matt Eley Matt
Britvic, the British soft drinks maker, today reported revenue up 29.9 per cent in the first nine months of its financial year, but cautioned that...
New kid on the soft drinks block
23-Jul-2008
What is going on in the on-trade soft drinks market?In what was formerly a three-horse race between the utterly dominant companies Coca-Cola...
Red Bull Air Race support for on-trade
23-Jul-2008
Red Bull has announced a package of on-trade support based around the Red Bull Air Race, the aeronautical attraction which takes place in London on...
Controversy over Coca Cola price increases
22-Jul-2008
Controversy has erupted over the increased prices Coca Cola Enterprises (CCE) is charging for post-mix Coca Cola in a new format it has...
08-Jul-2008 By Jessica Harvey
Ocke Cokey managing director Garry Shepherd speaks exclusively to Morning Advertiser's Jessica Harvey about the impending UK launch of its...
Degrees in café culture
07-Jul-2008
It doesn't sound difficult. Pouring milk in a straight line and at a consistent flow, from a jug into a cup partially filled with coffee is not a...
Bar work as tough as being an athlete
04-Jul-2008 By Matt Eley Matt
Working in a bar is as "as mentally draining as being a barrister and as physically demanding as being an athlete" according to research by Red Bull...
03-Jul-2008 By Jessica Harvey
Cocaine, a controversial US energy drink, containing 350% more caffeine than Red Bull, is preparing its UK launch. Speaking exclusively to the...
Water crisis hits trade
27-Jun-2008
Licensees in Northamptonshire are badly suffering because of a water bug devastating the county's water supply.The cryptosporidium parasite, which...
Cola innovation
19-Jun-2008
The largest category in the on-trade has long been dominated by two main players, but other brands are now getting in on the act Colas are getting a...
04-Jun-2008 By The PMA Team
Britvic has launched Pepsi Xtra Cold that gives consumers a flawless cola experience
Britvic launches Pepsi Xtra Cold
04-Jun-2008
The so-called extra cold revolution that has taken place in draught lager could be coming the way of soft drinks if the launch by Britvic of a...
Final drive for energy protection
29-May-2008 By John Harrington john.harrington@william-reed.co.u
Act now - complete the MA survey Hosts are urged to get involved in a final push to secure protection against being ripped off by energy suppliers. A...
