The Inspiration for Pub Success Since 1794
DRINKS LIST 2025
The Morning Advertiser is launching its latest Drinks List so you know the most popular brands in the UK on-trade and how well each one is faring at pubs and bars up and down the country.
Alcohol-free beer brand Lucky Saint has teamed up with Greene King to give away 10,000 of its bottled beers at pubs across the UK.
The Low & No Project
T&R Theakston, has launched an alcohol-free version of its flagship beer, Old Peculier, as demand for low and no beers continues to grow.
THE LOW & NO PROJECT
Star Pubs and the Department for Transport (DfT) have joined forces to launch the THINK! 0% campaign in its pubs.
THE LOW & NO PROJECT
Christine Parkinson, dubbed “the grandmother” of low & no alcohol drinks, gave eager fans of the category key tips on how to taste such beverages at the recently held Drinks Academy by Club Soda.
THE LOW & NO PROJECT
When Adnams set out to make a 0.5% ABV version of its flagship Ghost Ship pale ale beer, it had to invest in new equipment to ensure it could stand up to the original.
THE LOW & NO PROJECT
While traditionally it has been the on-trade leading the way in new trends, Thatchers Cider claims supermarkets are doing the heavy lifting when it comes to thanks to low & no products.
THE LOW & NO PROJECT
Low & no beer brewer Athletic Brewing said the success of the sector is down to having a good offer at your pub and promoting it with pride.
THE LOW & NO PROJECT
Stonegate Group has increased its alcohol-free line-up with a deal to list AF-beer brand Days.
THE LOW & NO PROJECT
Almost 80 alcohol-free brands, suppliers, drinks experts and even a celebrity have united to urge the Government to take action on outdated alcohol-free drinks descriptors.
THE LOW & NO PROJECT
Younger people are moving away from late-night socialising and alcohol when it comes to interacting with the on-trade.
LICENSING HUB: LEGAL WITH POPPLESTON ALLEN
Over recent years, low-alcohol drinks have surged in popularity, with health-conscious customers and those seeking more moderate alcohol consumption benefitting from an increase of flavourful lower-alcoholic drinks.
THE LOW & NO PROJECT
St Austell Brewery is launching its first low alcohol beer – Proper Job 0.5% ABV – after developing the brew for more than two years.
LOW & NO PROJECT
Three in five operators would install a non-alcoholic draught beer at their pub, new data has revealed.
THE LOW & NO PROJECT
Alcohol-free-only brewer Big Drop has for many years offered its award-winning beers in bottle, can and keg but says the biggest challenge has been trying to get pubs to put a low & no draught line on.
FEATURE – Christmas
Christmas is the most lucrative time of year for pubs, so what should publicans do to ensure this one’s a cracker asks Emma Eversham?
THE LOW & NO PROJECT
Almost seven in 10 (67%) sector bosses believe low & no alcohol drinks will continue or become a key trend during the rest of 2024.
THE LOW & NO PROJECT
Following the successful trials of Guinness 0.0 on draught and a surge in consumer desire for low and no products, The Morning Advertiser (MA) has looked at the benefits of adding alcohol free lines in pubs.
THE LOW & NO PROJECT
Bars specialising in cocktails believe low & no alcohol drinks are here to stay but say the way in which people socialise is going to play a larger part in reducing alcohol consumption in the future.
THE LOW & NO PROJECT
Data from The Drinks List – Top Brands to Stock in 2024 charted the start of when the sector appeared to appreciate how strong sales for Low & No beers were becoming.
THE LOW & NO PROJECT
“Don’t underestimate the power of the non-drinker”; that’s the message from Lucky Saint’s on-trade director Aaron Duffett as the low & no beer segment booms.
The Low & No Project
Customers do no understand ABV and the definitions of no, low and light alcohol drinks are “complicated”, according to a panel of experts.
THE LOW & NO PROJECT
Drinks giant Diageo has claimed pubs are now responsible for 53% of non-alcohol drinks sales as the low & no movement advances.
THE LOW & NO PROJECT
Adding a low or no alcohol draught beer line to your bar could see a pub double its low & no sales immediately, according to Greene King senior category manager Andrew Carpenter.
OPINION
Where do I begin with my ‘opinion piece’ this month? There’s a lot to talk about… so many topics and so little time.
THE LOW & NO PROJECT
Getting your staff on board with low & no drinks is vital in claiming your share of a market worth hundreds of millions of pounds.
UKHospitality CEO Kate Nicholls has warned the sector a Labour Government is more likely to have a health agenda and could potentially be influenced by groups such as the anti-alcohol lobby.
THE LOW & NO PROJECT
One in three visits to the pub are alcohol-free (AF) and a quarter of drinkers are alternating between full-strength alcohol and AF when visiting the on-trade.
THE LOW & NO PROJECT
The trend is growing for drinking less alcohol, according to Laura Willoughby MBE, who will be talking more about the subject at the inaugural brand-led conference called the Low, Light & Alcohol-Free Summit 2024.
THE LOW & NO PROJECT
Following the launch of the Morning Advertiser’s (MA) Low & No Project earlier this week, we’ve put together a handy round-up of some of the best new products in the segment from the last 12-months.
THE LOW & NO PROJECT
Some of the best in the low & no drinks business have offered advice to pubs and bars wondering why they should invest in the category.
THE LOW & NO PROJECT
Many people in the UK are drinking less alcohol than they used to. However, only a small number of these have become complete abstainers.
THE LOW & NO PROJECT
The Morning Advertiser is launching The Low & No Project in a bid to educate and inspire the opportunities in the low & no products on-trade category that are currently only being taken advantage of by a few operators.
THE LOW & NO PROJECT
The low & no alcohol drinks market is the fastest growing category of the on-trade and we want your views on it.
BEER REPORT 2024
If you want to know the beer trends to follow, the prices of the best-selling beers across Great Britain and how experts are seeing the future of the beer market for the on-trade – look no further.
BEER REPORT 2024
We are gearing up to release the Beer Report 2024, where you’ll find out all you need to know about the category.
A charity group has lost its bid to extend its trade mark of Dry January into the promotion of non-alcoholic drinks after a challenge by one brewer.
Promotional content
Southwold brewery Adnams is rolling out a full redesign of its core beer range, across both the on and off-trade.
FEATURE - SOFT DRINKS AND MIXERS
If you run a pub off the beaten track, or at least one with limited passing trade and you have a regular supply of customers, then congratulations, you’ve created a destination pub.
Reports are claiming that growing numbers of consumers are embracing the dry January challenge this year more than ever.
PROMOTIONAL CONTENT
What goes up must come down is the saying, and the festive highs in the on-trade are painfully followed by January lows – but it doesn’t have to be this way.
BIG INTERVIEW
The Morning Advertiser caught up with Nirvana Brewery co-founder Becky Keane to discuss the key to confidence, brewing success and championing women working in beer.
OPINION
So we are here, 2024 has begun. Much of the population will have powered through the festive indulgences in preparation for new year resolutions as we head into, arguably, the longest month of the year.
EXCLUSIVE
Alcohol-free beer brand Lucky Saint has launched a campaign, which includes giving away free pints, to encourage people to visit pubs during January.
NEW PRODUCTS ROUND-UP
This month's round-up features new products from Kingfisher, Lucky Saint, Hattingley Valley, Two Tribes Brewery, Hive Mind and The Busker Irish Whiskey.
The number of 18 to 24-year-olds regularly drinking alternatives to alcohol in the UK has increased by 13 percentage points during the past two years.
Stouts and low ABV beers are leading the charge when it comes to trends in beer for the on-trade, according to the Society of Independent Brewers (SIBA).
FEATURE – Low & no-alcohol
In 2023, the Christmas bells are ringing in some changes for how we celebrate together.
DRINKS LIST 2024
Welcome to the Drinks List 2024 – a list of the top-selling beverages in the on-trade looking at 15 different categories during the past year.
OPINION
As a hotelier of 20 years and having given up alcohol more than four years ago, I read Gav Young’s opinion piece ‘A Pub is for life not for 10 months of the year’ with dismay.