Owner Pernod Ricard said the “fresh, fruity and smooth” vodka was very versatile and suitable for cocktails or, more simply, over ice with cola.
It will be launched on 9 October and will be promoted in the on-trade with branded glassware and a range of bespoke cockails created by brand ambassador Ricardo Dynan.
“Absolut Cherrys is a great new addition to our flavours family,” explains marketing controller, Adam Boita.
“Cherry is such a popular flavour that's ideal for mixing and shows how we are continuing to innovate within the flavoured vodka segment. We're driven by a passion to transform – to find new and exciting combinations that inspire consumers and bartenders alike to create great tasting cocktails.”
At the same time Absolut Vanilla is to get a re-design, featuring an “eye catching cross in white paint across the front of the bottle.”