Soft drinks
New-look mixers range for Schweppes
Schweppes has revealed a new-look range of mixers, including tonic, bitter lemon and soda water, in a bid to make the brands stand out more as mixed drinks ingredients.
The Mix Your Way campaign will kick off in preparation for summer and will aim to give drinkers the chance to customise or tailor drinks to their own palate.
Marketing director at Coca-Cola GB — the manufacturer of Schweppes — Bobby Brittain said: “No two people are alike, so why should their drinks be?
Schweppes, which is celebrating individual taste and encouraging people to personalise their perfect G&T this summer, is using the tag line “creator of bubbles since 1783”.
