The new ‘Faces of Heineken’ campaign, which launched last month, will showcase the global giant’s brands, its pubs and its orchards, according to the firm’s UK HR director Jane Brydon.
Most people, both in and out of the on-trade, will be familiar with Heineken as a global beer brand, said Brydon.
However, they may not know that its other brands include Fosters and Strongbow; that it owns more than 1,000 pubs; and has hundreds of acres of orchards in Herefordshire, she pointed out.
Working for Heineken
A total of 32 members of staff have been selected from sites across the UK, including Edinburgh, London, Hereford, Manchester and Tadcaster, to highlight the variety of jobs in the business.
Brydon said: “’Faces of Heineken’ tells our story through the eyes of our colleagues. Building on an already successful internal communication campaign, we’ll be using external media, PR and targeted digital advertising to share our story.
“We’ve also looked at how we can streamline our recruitment process and make it far easier for people to access the great opportunities on offer.
“Of course, this is a long-term plan, but introducing our faces to the outside world is an important start to that journey.”
Heineken recruitment campaign
The campaign has already kicked off and will appear on billboards in large cities, as well as national and regional newspapers.
Meanwhile, Heineken is the headline sponsor of the Publican’s Morning Advertiser’s first Future Trends: Beer and Cider event, which is set to take place on 22 June at the LSO, St Luke's, Old Street, London.
Speakers at the event, which aims to arm the trade with the latest insights and new product development in beer and cider, include president and CEO of the US Brewers Association Bob Pease, beer blogger and writer Pete Brown, leading consumer analysts and many other experts.
For more information about Future Trends: Beer and Cider and how to attend contact Joanne Horton by email at joanne.horton@wrbm.com or by phone on 01293 610403.
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