The company, which operates 25 pubs across the south-west, revealed a new look for its range of beers to coincide with “a new phase of growth” as it seeks to expand its estate to 100 over coming years.
The new “core” brand for the brewery features a contemporary Butcombe logo accompanied by a T-Rex, which the brewery said represented “originality with a nod to the past”.
Revamped packaging
It has also revamped packaging and PoS material for its beers Butcombe Original, Butcombe Gold, Butcombe Rare Breed, Butcombe Blonde and Butcombe Bohemia, which it said would appeal to an increasing number of female craft ale drinkers.
Butcombe marketing manager Emmy Webster said: “This marks a huge step forward for the Butcombe brand.
“It is as much a reflection of who we are as it is a statement of the development of the company, our intent for the future and our ambitious growth plans.”
New direction
She added: “This new direction aligns with our vision of becoming one of the nation’s most popular brewers.”
Butcombe will officially launch the new branding at Craft Beer Rising in London on 23 February.
It was the first brewer to accredited with Cask Marque’s new Grain to Glass assurance, which involved a full Safe and Local Supplier Approval (SALSA) audit of a brewery’s production process up until the final product is delivered to, and served in, pubs.