Operators
Brewdog: Twitter storm over James Watt's appearance on TV show Who's the Boss
Viewers accused Watt as coming across as ‘condescending’, ageism and of treating potential candidates with no respect. Others said they would no longer be buying beers from the brand.
Watt took control of the staff-selecting job process by changing the job profile three-quarters of the way through the episode, resulting in two applicants deciding not to continue.
The eventual 'winner' then decided not to take the role.
Watt was unimpressed by the selection of candidates from the recruitment expert in the programme, as none of the shortlist were currently area managers - the role he was recruiting for. Instead, he changed the role to property manager.
Oh dear, the who's the boss programme didn't show Brewdog in a good light. No wonder brewdog didn't advertise the fact it was on tv. Bad PR
— daniel jolly (@jolboy) March 8, 2016
#brewdog#whosetheboss only caught last 10 mins but puts me off buying brewdog drinks. Thumbs down from me
— emmatuke (@emmatuke2) March 8, 2016
Watt said: “Being completely uncompromising when it comes to recruiting is great for a business. But bad for TV."
Having joined #BrewDog in Nov 2015, I can 100% confirm it's a great place to work! @BBC editing cut content to suit. #whostheboss
— Richard Street (@BrewDogRichard) March 8, 2016
