The Scottish brewer has offered a reward of a bottle of their strongest beer, encased inside a taxidermy roadkill rabbit, for customers who refer their friends and family to become investors.
The petition has more than 30,000 supporters who are calling BrewDog’s move “disgusting”.
“Sick in the head”
One user said: “This is horrifying. While I understand these animals were found dead, to use them in this manner is disrespectful to the fact that they were living sentient beings.
“Would you turn a dead human child into a bottle holder? Of course not.
“Obscene. Shame on you. Doubly so since you proclaim yourselves a vegan product!"
BrewDog’s preserved animal beer bottle holders have been on the market since The End of History beer was launched six years ago.
The beer is a 55% ABV blonde Belgian ale infused with Scottish nettles and juniper berries.
People for the Ethical Treatment of Animals (PETA) director Elisa Allen said the bottles were designed for shock value.
She added: “These beer bottles are morbid and disrespectful.
“Since the number of people following a vegan lifestyle grows every day, we’re sure BrewDog will quickly wise up and see its vegan status as something worth protecting, not jeopardising through such a tacky PR stunt.”
“Disgusting practice”
Another supporter of the petition said: “I think this is disgusting practice and although there are obviously people out there who couldn’t care less about dead animals being used in this way, everyone is entitled to their opinion,
“If the company wants to continue making these ‘sick rewards’, they should definitely have The Vegan Society’s trademark removed from their products.
“Has BrewDog no respect for anything?”
At the time of going to press, BrewDog and the Vegan Society had not responded to The Morning Advertiser’s enquiry for a comment.