The Scottish brewers say the beer is designed to ‘reflect the diversity of the area and champion inclusivity.’ Called ‘No Label’, the 4.6% ABV Kolsch has been brewed with hops that have changed sex from female to male flowers prior to harvest.
On its blog, BrewDog said: “We have used these to emphasise that, just like humans, beer can be whatever the hell it wants to be, and proud of it.” The beer has been brewed in partnership with LGBTQ events organisation Queerest of the Queer.
The organisations founder Dr. J said: "Inclusivity is a huge deal for us, and is at the heart of everything we do. When we met the BrewDog team recently, we discussed what it means to live beyond the L and G in LGBTQI+, and delved deeper into the areas where labels don’t really translate anymore. BrewDog was super responsive and respectful and we could see their approach to diversity and inclusivity in brewing is pretty close to what it means to Queerest of the Queer."
BrewDog was accused of mocking transgender people in its latest crowd-funding video, which featured founders James Watt and Martin Dickie pose in lingerie.
No Label will debut on draft at BrewDog Soho later this week.