Fuller’s reports 5.9% uptick in sales

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Great results: Fuller's reports like-for-like sales rise by 5.9%

Fuller, Smith & Turner (Fuller’s) has reported a 5.9% increase in like-for-like sales, with “really strong” trading over the Christmas period.

In its latest trading update, the London-based company revealed like-for-like sales had grown by 5.9% in the 41 weeks to Saturday 11 January 2025.

The figures also included the five-week Christmas and New Year period, which delivered like-for-like sales growth of 10.2%.

Fuller’s added the performance over Christmas had been “consistent” throughout its estate, which includes more than 380 pubs across the south of England.

Amazing team

In its previous business update in November, the company, which is a finalist in the 2025 Publican awards in the Best Partnership Pub category, reported Christmas bookings were up 15% year-on-year.

Fuller’s chief executive Simon Emeny said: “We have delivered great results throughout 2024, and this has been enhanced with a really strong Christmas.

“These results would not be possible without the dedication and passion of our amazing team of people, and I would like to thank them all for their hard work and ongoing commitment.”

Emeny added the company would continue to invest in its estate to deliver long-term results as well as preparing for the year ahead.

Market expectations

“We have a number of major projects planned for the final quarter of the current financial year, including a £4m investment at The Chamberlain Hotel in the City of London, which is already underway.

“We are confident of meeting market expectations for the full year.

“While we will be facing fresh cost challenges in the new financial year – with increases in Employers’ National Insurance Contributions, National Living Wage and Business Rates – we are taking appropriate actions to manage the impact of these market challenges and remain confident and optimistic about the future for our business”, he continued.

In addition, the chief executive said Fuller’s ‘share buyback programme’ was on-going, with 5.7m of the planned 6.5m ‘A’ shares now repurchased.

Emeny concluded: “We will next update the market on 11 June 2025, when we announce the Company’s full year results for the 52 weeks to 29 March 2025.”