The Graphite-backed business that a number of brands, including 26 sites under The Botanist brand, enjoyed a similar boost in 2023, and was set to more than double its earnings before interest, taxation, depreciation and amortisation (EBITDA) in the three months to December 2023 compared to the same period in the previous year.
New World Trading Company (NWTC) managing director Amber Wood, who joined the company as COO in 2023, said: “Christmas and new year have been very encouraging, both financially and operationally.
Site records broken
“We have been really pleased with sales in December, achieving record revenue and 5.5% like-for-like (lfl) growth.
“We were delighted to have broken a number of site records across this time, including 11 sites setting a new weekly sales record. These results are a testament to our amazing teams, delivering thousands of hot kebabs and cold cocktails throughout this busy period.”
The business revealed it would be restructuring in October last year to concentrate on it the Botanist brand and would close three other sites to do so.
It launched a company voluntary agreement at the time, which was approved by more than 95% of all responding creditors.
Conversions gain positive response
The announcement of the December results marks an exciting start to 2025 for NWTC, according to Wood who continued: “Our customers responded really well to the conversion of three former single-site brands to Botanist sites in 2024.
“In February this year, we will aim to replicate this success, converting the Furnace in Sheffield to a Botanist. We will also be opening a new Botanist in Bournemouth – on track to open in May 2025.
“With our renewed partnership as the home of TV’s First Dates in our Bath location and a brand refresh that will see us return to our roots, we are feeling very optimistic about the future.”
