How to boost your business in January

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The Lock In Podcast (Ed Bedington)

The Lock In team take a look at how pub operators can boost trade in the misery months of January, with some extra special help from a rugby legend!

As the challenging month of January looms, with the traditional festive hangover, the podcast speaks to a number of experts to get their take on how pubs can keep the punters coming.

Transvestite DJs and stolen shopping trolleys works for Black Star Pub’s Mark Gledhill, while the King’s Arms in Bexleyheath will see operator Pete Marshall continuing to focus on great live entertainment.

We get some top tips on marketing from Supersonic’s Mark McCulloch, and we speak to Club Soda’s Laura Willoughby for her tips on alcohol free ranges.

And on the food front, Ella Cranmer, food marketing manager with Fuller’s, and Dom Chapman of the Crown in Burchett’s Green, talk about the kind of menu ideas and promotions that work in Jan.

And not because Nikkie was begging us to get him on, but we chat to rugby legend James Haskell about his work in pubs to boost business, and what he loves about the sector.

Tune in now and boost your operations in January!

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Music by www.audionautix.com