The organisation has called on the Government to take action to help the sector continue to flourish.
In 2023, more than 120m pints of no and low-alcohol beers were sold in the UK. This figure is set to rise to 140m pints in 2024.
BBPA data also reveals that in December 2023, 12% of all pub beer sales were no and low-alcohol beers, an increase on the 11% sold in 2022.
With the industry serving up more options and sales thriving, it means that the pub is even more inclusive and welcoming than ever before this festive season, according to the trade body.
Aligning thresholds
The BBPA has called on the Government to align the UK’s no and low-alcohol beer thresholds with those of other nations.
Currently, the UK defines ‘alcohol-free’ as 0.05% ABV, with many other countries defining alcohol-free with the same 0.5% ABV measurement.
BBPA chief executive, Emma McClarkin, said: “Whether someone is choosing moderation, keeping pace with many Christmas festivities, or just doesn’t drink alcohol, these sales show brewers and pubs are catering to all.”
“With the popularity of no and low increasing, we stand ready to support the Government in taking the necessary steps to align our no and low alcohol descriptors with other markets. This important move would allow the category to continue to flourish, benefit the consumer, and allow the pub to continue being a home away from home.”
Category potential
The BBPA stated aligning the thresholds would provide a level of fairness for UK brewers and will help contribute towards the Government’s commitment to drive growth which will boost the UK economy.
Taking this step will raise awareness of the no and low options, support innovation, and provide even greater choice to consumers, according to the trade organisation.
Lucky Saint founder Luke Boase added: “There is an exciting opportunity for the Government to support consumers in understanding no and low drinks, and that will create a hugely positive impact on the health of the nation.”
“Clear descriptors that align with other markets will help unlock availability, raise awareness and drive consumption of alcohol-free drinks across the country. We welcome the Government’s support for the no and low category to help realise its potential.”
In 2023, 425,000 bulk barrels of no and low-alcohol beer, equivalent to 120 million pints, were sold in the UK, up 14% from 2022.
Some 86% of pubs now serve a no and low-alcohol beer, with 8% serving it on draught, compared with 77.8% and 1.7% in 2019.
