When surveyed by Asahi, more than one in two consumers (51%) said they would rather be at the pub than wrapping presents. Now, for one weekend only, they can achieve both.
Peroni Nastro Azzurro will be at two Young’s pubs near Stratford and Westfield on Friday 29 November and Saturday 30 November to offer patrons to the chance to get their Christmas gifts wrapped.
Cosy pint
Festive shoppers who buy a pint of Peroni Nastro Azzurro or bottle of Peroni Nastro Azzurro 0.0% at the participating venues will be able to get their presents wrapped for free.
Customers visiting The Cow near Westfield Stratford on Friday or The Bull in Westfield, White City, on Saturday, will receive a token when purchasing their drink, which they can exchange to have one gift professionally wrapped.
Asahi UK marketing director Rob Hobart said: “After a tiring day Christmas shopping, we think there’s no better way to relax than with a cosy pint.
Excite their customers
“And with 49% of pub goers telling us they would visit their local pub if it offered a gift-wrapping service, we’re proud to support our long-standing partner, Young’s Pub Company, with a great way to excite their customers this Black Friday weekend.”
Peroni Nastro Azzurro’s gift-wrapping service will be available from 12pm to 8pm at The Cow on Montfichet Road on 29 November and at The Bull in Ariel Way on 30 November.
Earlier this month, Asahi UK, which also operates Fuller’s pubs and Dark Star Brewing, put its entire commercial team though a WSET beer training course.
More than 80 members of staff in its field sales and technical operations team took the new ‘Level 1 Award in Beer’ course from WSET (Wine & Spirit Education Trust).