BrewDog new CRO ‘super excited’ to join business
Lisa Buckley will join BrewDog’s senior leadership team and start her new role on 6 January 2025.
Most recently she was CEO of immersive activity firm Leisure TV Rights and was previously managing director of Côte Brasserie and UK operations director at Wagamama.
Previous experience
Earlier in her career, she held a number of roles within Tragus Group and Casual Dining Group where she progressed from regional and area manager roles, overseeing Bella Italia and Café Rough restaurants to central functions and a wider operational role as UK operations director.
On her new role, Buckley said: “Super excited to join the team at BrewDog. I have always considered it is an exciting brand that has grown exponentially and really looking forward to being part of the next chapter.”
As chief retail officer, she will be responsible for overseeing BrewDog’s global retail footprint of hospitality venues of more than 120 bars and hotels around the world.
Exceptional talent
The business is also continuing its expansion into major travel hubs including its recent opening of a new BrewDog bar at Edinburgh Waverley station as well as a new BrewDog Arms pub at London Waterloo.
On appointing Buckley, BrewDog CEO James Arrow, who succeeded previous chief executive James Watt earlier this year, said: “I’m focused on hiring exceptional new talent into the business and strengthening our leadership team and I’m thrilled Lisa will be joining us.
“She brings an incredible array of hospitality experience and is a critical hire as we evolve as a brand, develop our crew and customer offer, scale globally and importantly drive profitability across our business.
“Lisa shares our passion for people, beer and the planet and I’m looking forward to welcoming her to our senior leadership team.”
