Gipsy Hill is set to maintain its independence during day-to-day operations and throughout brewing, while remaining in the hands of co-founder and managing director, Sam McMeekin.
Founded in 2014, Gipsy Hill claimed it is known for launching the world’s first completely carbon-negative beers, without offsets.
Sunrise Alliance Beverages, which was previously known as St Peter’s Brewery Group, is also an independent brewing group with a focus on supporting the brewing of premium British beer. Both companies share a focus around sustainability and premium quality brewing.
Challenging environment
Production will remain at Gipsy Hill's existing facilities in south London, while upholding the brand's focus on quality, sustainability and also community. The core team will continue to serve Gipsy Hill’s acclaimed session IPA, Hepcat.
Amid an environment of significant hostility throughout the hospitality industry, the partnership of both company's is set to strengthen the Gipsy Hill brand as an independent London brewer.
Gipsy Hill's Sam McMeekin said: “This is an exciting time for us. This strategic partnership allows us to keep doing what we do best: brewing exceptional beer for our loyal customers.”
New partnership
He added: “Sunrise Alliance Beverages shares our vision for quality, customer service, community, innovation and sustainability, and this partnership will empower us to continue to thrive and innovate.”
Sunrise Alliance Beverages CEO Richard Mather added: “We’re very excited to embark on this new partnership. Gipsy Hill is a fantastic business with excellent beers, strong brands and loyal consumers.
“We look forward to working with Sam and his team to enhance these strengths as a group of independent UK brewers.”
The partnership is set to bring new opportunities for both Gipsy Hill and Sunrise Alliance Beverages in union. Securing new opportunities to serve customers, increase sustainability initiatives and growth across the company as a whole.
