The beer, which is called GAIA, is named after the Greek goddess of Earth and is a 4.2% ABV organic pale ale that will be available for a limited time across all 81 sites of Nicholson’s British pubs.
Stroud Brewery, whose managing director Greg Pilley is an opinion column writer for The Morning Advertiser, is renowned for making great beers while supporting farming practices that foster a healthy natural environment and benefit local communities.
Staunch supporters
Nicholson’s operations director Will Prideaux said: “Here at Nicholson’s Pubs, we are staunch supporters of cask ale.
“Partnering with the likes of Stroud Brewery has given us the opportunity to launch a collaborative beer, GAIA, that is 100% organic and 100% delicious.
“We are excited to be involved with this year’s Organic September too and join like-minded people who are bringing a positive change to the industry.”
Both Nicholson’s and Stroud Brewery will participate in the Soil Association’s annual campaign called Organic September, which raises awareness about the benefits of organic farming and encourages more people to choose organic products.
Everyone can enjoy
The collaboration will be a part of Organic September’s Tap Takeover that celebrates pubs, bars and hospitality venues choosing to support “people and planet-friendly pints”.
Available throughout September, the launch of GAIA will help drives sales at Nicholson’s pubs while an organic beer and seasonal rotation will be available on an on-going basis.
Speaking of the collaboration, Pilley said: “We are delighted to team up with Nicholson’s Pub Collection on the launch of GAIA.
“Offering customers an organic beer is a straightforward way to meet consumer demand for purchasing with purpose and positively support the countryside and the farmers who help maintain a thriving countryside that everyone can enjoy.”
