THE CASK PROJECT
The Salisbury joins host of pubs and brewers for Cask Ale Week
The Star Pubs site in Wakefield Street, Manchester, is renowned for its cask ale and will continue the work it did last year during the current Cask Ale Week, which runs between Thursday 19 September and Sunday 29 September.
The Salisbury celebrated 2023 Cask Ale Week by running a tasting promotion for cask enthusiasts.
Attracting customers
It had eight cask ales on tap. Promotion participants received a Salisbury branded one-third of pint glass with a cask measure poured in the glass and seven tokens for £13.95 or eight tokens and no glass.
The pub paid £672 for the glasses and £13 for 2000 tokens with some 1,700 pints being sold over a 10-day period with participants able to use unused tokens at a later date.
Manager Sam Rowlinson said: “Cask Ale Week is great for attracting customers. We advertised our promotion a week before with a specially made A-board, posters and Instagram and Facebook posts.
“This year, we started marketing more than two weeks in advance to increase awareness. We have also included a pizza token to enhance the promotion’s appeal.
No additional overheads
“Customers loved the glasses. We have enough from last year so have no additional overheads. To keep costs down, pubs can just use tokens or their own in-house redemption system.
“We’re giving people their owned boxed glass this year and serve them with one-third pint pub glasses because keeping track of individual glasses can be a hassle.”
Some other on-trade businesses celebrating have Tweeted pics to show off what they are doing for the special period.
In case you didn’t know…WE LOVE CASK!
— Neptune Brewery (@neptunebrewery) September 20, 2024
We're passionate about brewing our cask beer to the highest standards, using only the finest ingredients.
If you’re enjoying our beers during #CaskAleWeek, don’t forget to tag us in your photos and let us know your favourites.
Cheers! pic.twitter.com/b42gsoOE7Q
Don't forget we are hosting Cask Ale week here at the fergie!!!!!@caskaleweek@CAMRA_Official@HullCAMRApic.twitter.com/vrbov6mqhG
— The Ferguson Fawsitt (@FergieFawsitt) September 20, 2024
We’re celebrating all of our Timothy Taylor’s pubs this National Cask Ale Week.
— Timothy Taylor's Brewery (@TimothyTaylors) September 20, 2024
Today we have Woolly Sheep Inn, Skipton which is going through a revamp as we speak. The renovations are due to be completed in October, we can’t wait. pic.twitter.com/9kAdyVDpym
We’re celebrating all of our Timothy Taylor’s pubs this National Cask Ale Week
— Timothy Taylor's Brewery (@TimothyTaylors) September 19, 2024
Starting with our Keighley tap room, Taylor's on the Green. They have our full range of beers, serve beautiful food and have a heated outdoor seating area. https://t.co/RvCpr4IhIlpic.twitter.com/ljn2GzIrfC
Anyone else enjoying a pint of Fuller's London Pride to mark the beginning of @caskaleweek?
— Fuller's London Pride (@London_Pride) September 19, 2024
Starting today until the 29th of September, join us in an annual celebration of the iconic British pint. #FullersLondonPride#CaskAleWeek#CaskBeer#DrinkResponsiblypic.twitter.com/H10btrfIQA
It's our folk music night and the start of @caskaleweek featuring three (soon to be 4) @barneysbeer. Open 5-11 #folkmusic#realale#scottishfolkmusicpic.twitter.com/lpqT7er64Z
— Steel Coulson Southside (@CoulsonSteel) September 19, 2024
It’s the first day of Cask Ale Week!
— StewartBrewing (@StewartBrewing) September 19, 2024
Check out our exclusive cask ale brewed for Cask Ale Week, "Live N' Kickin'"
Find it in participating pubs 19th-29th Sept. Scan the QR code above the pump clip to enter our prize draw!
Map https://t.co/VlYdJSDTtu@caskaleweekpic.twitter.com/wCVKQY4Tqf
Competition time! Celebrate @caskaleweek with a chance to win a £50 voucher for The Molly House!
— THE MOLLY HOUSE (@themollyhouse) September 19, 2024
To enter:
❤️Like & Retweet this post
Tell us your favourite cask ale
Runs from 19-29 Sept. Winner contacted via DM. 18+ only. Not affiliated with Twitter. Good luck! pic.twitter.com/pn9ts8WP4y
Head on over to Facebook or Instagram to WIN this incredible @TimothyTaylors, Landlord bundle!https://t.co/31EwTNkidQhttps://t.co/yV4n4fUfl4#CaskAleWeekpic.twitter.com/IEdHqWlXpp
— Cask Ale Week (@caskaleweek) September 20, 2024
• If your pub is doing something special for Cask Ale Week, email tnel.yyblq@jeoz.pbz and send the details and a picture.
