Be At One Liverpool launches after £800k investment
The new cocktail bar, which is part of Stonegate Group, located on the city’s North John Street, aims to have innovative features, high-energy atmosphere and an enhanced customer experience.
With space for 300 guests, the site hosts a designated area for cocktail masterclasses and has introduced a party mirror in the ladies’ toilets, which changes music and reveals a hidden screen with video content when guests press the right button. Elsewhere in the venue, there will also be a selfie wall alongside a photobooth.
The site has created 14 new job opportunities with team members having undergone training through the Bartender Academy, which includes two weeks of classroom learning, followed by on-the-job learning in Liverpool, Manchester and Leeds.
Brand history
Furthermore, it is expected the venue will hire a further four to five part-time staff including hosts and floor tenders to support operations. It is due to open for guests from Friday 2 August.
Stonegate acquired Be At One in 2018 – 20 years after the brand was established with the opening of its first bar in Battersea Rise, London.
Then chief executive Simon Longbottom described the acquisition, as a “great cultural fit” and saw “excellent potential to grow the business”. The brand now has more than 40 sites.
Earlier this month, Stonegate announced the opening of Slug & Lettuce in Albert Square, Manchester as part of the company’s recent £2.6m investment in four of its sites.
Company investment
The venue joins Deansgate, Birmingham and Solihull to receive the cash injection and reopened on Friday 12 July after a £646,000 refurbishment.
Stonegate reported its half year results in June where it saw adjusted earnings before interest, taxation, depreciation and amortisation (EBITDA) increase by 7.7% to £196m for the 28 weeks ending 7 April 2024.
This was up from £182m during the same period in 2023 while revenue saw an upswing from £904m to £916m.
