Pubs celebrate as England secures place in Euros final
The Three Lions beat off stiff competition from the Netherlands, winning the 90-miniute match with a score of 2 – 1.
It means pubs will be permitted to stay open until 1AM during the final game of the tournament on Sunday 14 July, when England will take on Spain, under the terms of the extended licensing hours outlined by the Government earlier this year.
Figures from online booking platform DesignMyNight revealed bookings to watch Sunday's final soared during yesterday's game, peaking at 16 bookings per second with the majority of those taking place when Ollie Watkins scored, during advertising breaks and after the final whistle.
Key period
This was compared to 11 bookings per second after England's quarter final win against Switzerland on Wednesday 6 July, highlighting a 45% increased interest from consumers wanting to watch the final at hospitality venues.
In addition, DesignMyNight also recorded an 180% increase in Euros searches on 10th July after the game when compared to the previous day.
DesignMyNight senior marketing manager Leighanne Bent said: "The Euros is a key period for hospitality in 2024, even more so now because the weather has been so unpredictable this summer.
"We’re delighted to see events already sold out on the website with many at 90% capacity and we’re sure by the time Sunday rolls around, many more will have booked out. Restaurants, rooftops and cocktail bars have been making the most of the opportunity compared to other years, which is an interesting change."
What a game
Meanwhile, data from the British Beer & Pub Association (BBPA) predicted some 40% of pubs had prepared to stay open later for the Euros semi-final and expected up to 8m pints could have been consumed in the run up to and during the match yesterday, worth an extra £38.4m in additional trade
In addition, sales of draught beer and cider increased by 37.5% on Saturday 6 July 2024 as a result of England’s quarter final game against Switzerland, up 30% in comparison to an average Saturday so far in 2024, according to data from insights firm Oxford Partnership.
The Morning Advertiser (MA) has taken look at some social media highlights as the sector prepared and celebrated yesterday evening.
"What a game", the Hammersmith Ram cheered as England secured their place in the final.
What a game ⚽ is it coming home come and find out on Sunday we're taking bookings now! ⚽@youngspubs#hammersmith#kingstreet#london#londonpub#pubgoals#euros#football#itscominghome#booknowpic.twitter.com/A4wi3KFfcJ
— Hammersmith Ram (@HammersmithRam) July 10, 2024
The British Institute of Innkeeping (BII) CEO Steve Alton spoke to BBC news following the win
Great to speak to @SallyBundockBBC about the impact of the Euros on pubs, summer trading, the need for Government investment to support growth with a priority on extending business rates relief & why we need to support our local pubs this Sunday & beyond. #MyPub@BIIandBIIABpic.twitter.com/hI5JOI1n3C
— Steven Alton (@AltonSteven) July 11, 2024
The BBPA highlighted challenges faced by UK pubs
SEMI-FINALS ARE UPON US ⚽ C'MON ENGLAND!
— British Beer & Pub Association (@beerandpub) July 10, 2024
Beer duty is 3x higher in the UK than in the Netherlands.
Support your local. Support a cut in beer duty to the European average across the next parliament@longlivelocal#longlivethelocal#beer#beerduty#pubs#uefa#eurospic.twitter.com/s41kqNdZfz
The Dukes Head in Putney encouraged football fans to support the on-trade
HAPPY SEMI FINAL DAY
— Duke’s Head Putney (@DukesHeadPutney) July 10, 2024
It’s the day of the UEFA Euros 2024 ™ semi finals! And we’re cheering on the England squad all the way! What better was to celebrate than with a cold one with your mates?
We’ve still got a few tables free so book now through our website pic.twitter.com/EPpJPbsYmJ
Access Hospitality shared some stats ahead of the semi-finals
England’s in the semi-finals, and a win could mean another boost for pub and bar sales!
— Access Hospitality (@Access_Hosp) July 10, 2024
New data collected from 1,200 venues and analysed by our EPoS till software reveals why it's coming home for England's hospitality industry ⚽
Find out more here: https://t.co/QZBSOTeeNIpic.twitter.com/Zr3V8QyFdi
No words needed from the Hand in Hand in Wimbledon.
Nothing more needs to be said⚽️.. C’mon England #football#euros#soccer#wimbldoncommon#semifinalpic.twitter.com/Juwnupt2dq
— The Hand in Hand (@HandWimbledon) July 10, 2024
The Riverside pub in Vauxhall were prepared ahead of the match
Our chefs are preparing some amazing Riverside burgers for tonight’s game. Joins us at before the game starts at 8pm.
— Riverside, Vauxhall (@RiversideLdn) July 10, 2024
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.
.#pubgoals#euros#football#england#riverside#youngspubspic.twitter.com/EEUkYls80e
The Dog and Fox in Wimbledon shared support for the Three Lions
How many of you will be spilling beer on your England shirt today? join us for England vs Netherlands at 8pm, C’MON ENGLAND! ⚽️#euros#uefaeuro2024#youngspubs#euro2024#wimbledon#dogandfox#london#londonpub#footballpic.twitter.com/CNvgl7rL9J
— Dog & Fox (@TheDogAndFox) July 10, 2024
Dreams come true
Is it to early to dream…. England play Netherlands in the semis on Wednesday at 8pm with Spain vs France tomorrow at 8pm… make sure to book your table to watch it all unfold https://t.co/XSSRuOnux1#Euros#SW15#Kingshead#Sport#Football#Roehamptonpic.twitter.com/O15Qg2pykU
— King's Head SW15 (@KingsHeadSW15) July 8, 2024
