The trade body, led by Michael Kill, said the UK night time economy is “struggling to meet global standards due to a lack of dedicated representation and leadership” while more than 100 night-time economy advisers are delivering for their respective cities worldwide.
The NTIA said the UK is lagging behind with representation for the sector only present in Manchester, West Midlands, Bristol and London, which currently support such roles.
It added the night-time economy “bolsters national and local economies by fostering employment, tourism and vibrant communities”.
Set new standard
The NTIA said: “As cities globally thrive by embracing their night-time potential, the UK risks falling behind. There is a critical opportunity to lead by example, championing a sector known for resilience and adaptability but in need of strategic support to fully realise its potential.
“By appointing a central Government lead for the night-time economy and hospitality, and developing a central strategy that mandates local representation and policy guidance, the UK can set a new standard for nightlife governance.
“This approach will enhance the vitality of the night time economy and position the UK as a leader in innovative and inclusive economic development.”
It added such a move would restore confidence within the sector and would create a national network of industry representatives to guide policymakers through the sector’s unique challenges.
Economy is a powerhouse
NTIA CEO Kill said: “The night-time economy is a powerhouse, contributing significantly to employment, tourism, and community vibrancy.
“Yet, without strategic leadership, it risks stagnation. Global cities have embraced the night-time economy’s potential and it’s time for the UK to step up.
“We have an opportunity to lead by example, emulating the success seen in New York, Berlin, Amsterdam and New South Wales, Australia, where dedicated leadership has transformed the night economy.
“The appointment of a night-time economy government lead will be the cornerstone for the recovery, stability and growth of this vital sector.
“It will enable the UK to build a cohesive national strategy for the night time economy, aligning with successful global models, providing a framework for local authorities to adopt and implement tailored policies that reflect the distinct needs of their communities.”
