Pedalling for Pub rebrands as Hospitality Rides

The charity bike ride initiative, which raises money for those in need across the industry, revealed its new name and look at the wrap party for this year’s campaign.

Organisers said the decision was made to “meet demand” from the sector to broaden the initiative to all of hospitality, and communicate that fundraising positively impacts the whole of the UK on-trade.

Epic journey 

The initiative’s first cycle challenge as Hospitality Rides will take place in the Spring of 2025, with fundraisers set to take on an "epic journey" across Taiwan.

It follows three charity bike rides under the Pedalling for Pubs name, with riders of this year’s campaign having raised £320k.

As Hospitality Rides, organisers hope that the charity bike challenge will get even more people from the sector involved and raise even more vital funds to supporting the incredible work that the Licenced Trade Charity and Only a Pavement Away do for the sector.

The Hospitality Rides brand was created with the support of design agency Natural Selection.

Right time

Founder Katy Moses said, “After three successful years under the Pedalling for Pubs name, we felt it was the right time to rebrand the initiative to ensure all of the hospitality sector knows this epic charity bike ride is open to all and that funds raised are used to support the whole sector.

“We’re delighted to launch Hospitality Rides and hope this will encourage even more people from the sector to get involved to make future years bigger and better than ever.

“Thank you to everyone who has made the ride what it is today, seeing the impact the fundraising is having on the people the Licenced Trade Charity and Only a Pavement Away support really is fantastic. Roll on Hospitality Rides 2025.”