The Beer Report 2024 has now been released by The Morning Advertiser and you can have access to it for absolutely nothing.
The guide, which is sponsored by Asahi, is divided into sections with a quick link box at the top so you can navigate the extensive report with ease.
It’s not just an ordinary website page – the report is extremely easy on the eye with moving video backgrounds that complement each section, which themselves include written copy, video, audio and images.
Expert data and insight
There is expert data and insight from many in the sector, including CGA by NIQ, the Society of Independent Brewers & Associates (SIBA), beer sommelier Annabel Smith and a host of operators and breweries.
Trends are explored in the Beer Report 2024 by industry experts so you can see what beer varieties you should be looking to stock and even learn some of the flavours that are tickling tastebuds currently.
You can read about how world lager has continued its ascent of the beer market in pubs and bars as premiumisation reigns – but although some categories are experiencing drops, they are still very much a huge part of the sector.
You can also see the average prices of a variety of lager segments, cask ales, craft beers and stout from across Great Britain.
Stay ahead of rivals
Yes there are plenty of statistics for you to get stuck into but there are also videos and written content from those working behind UK pubs and at breweries from across the country too.
Challenges and opportunities that could help you stay ahead of your rivals are explored as well, including top insight from the likes of Asahi and Lakedown while Lumina Intelligence explains why some customers are prioritising value over quality.
The beer market is worth an eye-popping £13.48bn and that figure is growing despite some high-profile pub casualties during the past year. Meanwhile, sales volumes are reaching close to 20m hectolitres for the entire beer market.
To download the Beer Report 2024, simply click on the link here and simply fill in a few details and this great guide will be yours to keep.
