The West Country-based brewer of beers such as Doom Bar and new variant Twin Coast Pale Ale and independent pubco Punch Pubs helped clean Crantock Beach with the help of Biffa Waste Management to protect and preserve the coastline for future generations.
The event, which took place last week (Thursday 18 April), saw over 50 members of the community, the Eden Project and local parliamentary officials descend on the beach.
James Nicholls, marketing controller of Sharp’s Brewery, said: “With our brewery situated so near the coast in Rock, Cornwall, taking care of our beaches and coastline is really important to us.
Community out in force
“We are always considering ways in which we can continue to protect the coast and we’re delighted to add our support to Punch Pubs and the Cornishman pub for the Crantock Beach Clean.
“It’s always inspirational to see a community come out in force in this way, and rewarding for all to know that they are doing their bit for our coastline and our ocean.”
The beach clean is in line with Punch’s ESG strategy, or ‘Punch Promise’ as the pubco calls it, and is a fundamental part of its ‘Doing Well By Doing Good’ programme.
The strategy involves Punch’s employees, ‘Management Partners’, publicans and suppliers in making each one’s businesses more ethical and environmentally friendly.
Marine litter
Punch Pubs CEO Clive Chesser, who took part in the clean, said: “I’m incredibly proud of what the team has achieved and want to say a huge thank you to all of the people who not only took part, but who also worked hard to make the event happen.
“This is a fantastic example of communities and our industry coming together to ensure greater awareness of the causes and consequences of marine litter.
“Sustainability has become an area of increasing focus at Punch and reflects our position as a modern, progressive pub company. We have many exciting projects underway as we continue to help drive changes in this space and commit to a better world.”
All three businesses and volunteers helped to recover over 35kg of waste on the day, which has since been placed into Biffa’s respected commodity markets.
