It had to work, and under the leadership of managing director Stephen Gould the company is achieving its goals thanks to a well thought-through vision and painstaking and patient implementation that has taken the whole team with it, along with most of its business owners in the pubs.
A huge variety of beers have been produced in the past year or so, on keg as well as cask, without detracting from the original core brands.
Experimental scope
Brewers have the scope to experiment and test their creations on the bar of the splendid Meadows Beer Hall, a great destination venue in its own right.
Strong communications have been crucial to the success of the plan, both within the brewery with frequent cross-functional meetings, and between headquarters and the people working in the pubs.
Brewers themselves have played a part in directly marketing the beers to drinkers and a new online ordering system has freed telesales staff to sell in the new brews and gather feedback from the frontline.
Volume growth
That combines with a commitment to patiently explain the strategy to business owners over a long period and actively understand what the pubs and their customers need to make it work.
Most impressively, Everards has proved it’s doing the right things by growing its beer volumes in a challenging market, selling more if its longstanding core brands alongside the innovations.
It already has a great story to tell and with the business continuing to be in safe hands has surely secured its future as a family brewer that can combine heritage with bold ambition.
