There has been a 42% rise in ticketed St Patrick’s Day events, according to bookings platform DesignMyNight.
These events include live Irish music, interactive comedy shows, bottomless brunches alongside many venues selling whiskey cocktails, Irish oysters and lots of stout.
Amazing weekend
DesignMyNight marketing manager Leighanne Bent said: “With St Patrick’s Day falling at the same time as the Six Nations Rugby, we are in for an amazing weekend of celebrations with lots of events being organise in and outside of the capital.
“Venues have really made an effort to offer customers something different this year so it’s going to be a great couple of days for hospitality. Let’s just hope no one runs out of the Black Stuff!”
Meanwhile, data from Greene King released in January found St Patrick’s Day was the most popular event for pubs in 2023 with the highest number of pints poured.
The data also showed last year’s Six Nation’s Rugby tournament saw more than 3m pubgoers served with the opening match between England and Scotland on Saturday 4 February 2023 seeing the most pints sold across the competition.
Previous research
According to data from insights analyst Oxford Partnership, St Patrick’s Day 2023 saw 2.7m pints of stout sold in pubs across the UK – 1m more than the same day in 2022.
Moreover, sales grew by 20% as the Six Nations continued into its fifth and final round. Some 13.1m pints were sold with the average pub serving 389 pints of draught beer and cider on the final day of the 2023 competition.
In 2022, St Patrick’s Day celebrations helped lift out-of-home drinks sales by 7% compared to pre-pandemic levels, insights experts CGA found.
Its Drinks Recovery Tracker, which accounted for average drinks sales by value in Britain’s managed pubs, bars and restaurants, revealed the celebrations meant trading was up by 37% against the same day three years before.
