74% Brits see pub as key to community
The survey highlighted changing habits of alcohol consumption in the UK.
Almost half of respondents cited that spending time with friends and family is their top reason to visit the pub (43%), followed by having a good meal (34%) and enjoying the atmosphere coming in third (28%).
The researched also found nearly two out of three Brits (62%) feel comfortable to go to the pub and not drink alcohol.
Of which, there was a notable difference between men (56%) and women (69%).
Shifting habits
Lucky Saint founder Luke Boase said: “We're seeing a rapid cultural shift in attitudes towards alcohol and acceptance of moderating, across all age groups.
"This idea that you have to apologise for not drinking is fading, with people comfortable to head down to the pub and not drink if they’re choosing to moderate on that occasion.
"The findings also further emphasise what the pub represents for people across the UK, a place to socialise and connect with your loved ones.
"You can’t beat a warm cosy pub, enjoying a pint with friends and family.”
Pub support
It comes as recent data has highlighted the continued growth of the alcohol-free category. Kantar have reported the volume of non-alcoholic beverages has risen 42% in the past five years, and a recent YouGov poll found that 75% of UK drinkers have tried no and low products.
Furthermore, half of Brits surveyed said they wanted to support their local even when not drinking (50%).
In response, Lucky Saint has launched the campaign ‘Thou Shalt Go To The Pub’, which encourages people to visit their local pub in January. In partnership with Mitchell & Butlers, the non-alcoholic beer brand will be giving away 10,000 free pints from now until 31 January, in all participating venues.
