Camden Brewery unveils new collaborative beer
The new 4% ABV brew has been created using the ingredients and flavours of HP Brown Sauce by adding a specifically made sweeter malt, date puree and mosaic hops into the brewing process.
In addition, to replicate the taste of HP, the brewing team also added some of the sauce’s signature spices to the beer for a subtle peppery and clove background.
Fresh and unique
Finally, a hybrid fermentation with a sour ale strain has given the beer the “tangy” note that HP is “famous” for, resulting in a “fresh and unique” brown ale.
Camden Town Brewery head of marketing Fred Nesbitt said: “What are two things that us Brits love? Beer and sauce.
“Lager or ale, red or brown – we also love a debate. These debates are quintessentially British, and span across generations so we have teamed up with HP to brew a beer which we hope is a sauce for conversation between you and your nan, or just your mates.”
To celebrate the launch, HP sauce have designed limited edition Camden labels featuring the iconic Camden Lock Bridge.
Intense and rich flavour
HP Sauce marketing manager Georgina Fotopoulou said: “We are so excited to be working with Camden Town Brewery on this brilliant partnership.
“For generations people have been enjoying HP over the dinner table and now they get to enjoy the intense and rich flavour in one of their favourite drinks – beer – and the result is delicious.”
Camden HP Brown Ale is available to order now for a limited time only in 4x330ml bottles at RRP £15, including a Camden Town Edition HP Sauce, via the Camden webshop.
