While the serving of cask beers is something that can’t be recreated while sitting on the sofa, beginning an offer at you pub may seem daunting but we’ve some great advice lined up for you to learn a bit more about it.
And even if you already have a fledging cask line-up, there’s something for everyone with our webinar that is available to everyone for no price at all.
Improving Your Cask Offer, sponsored by Greene King, will be available to watch at 3pm today (Tuesday 31 October) and will feature some great names in the UK beer industry to give you advice.
We also have the operator of The Publican Awards’ winning Stonegate Pub of the Year from last year Michelle Gilmour who serves a lot of cask beer and keeps her range in tip-top condition.
Increase in footfall likely
She knows how everything in the cellar works and will be giving advice that will help other licensees and pub companies on best practice and what to look out for too.
Promoting sales of cask is vital for any outlet wanting to increase sales overall and if you have a top cask set-up, footfall at your site is likely to increase as well.
Greene King head of brewery customer engagement John Malone will be giving his advice on how you can promote your cask-conditioned beers to best of your abilities.
Meanwhile, Annabel Smith, better known as the BeerBelle, will be on hand to teach how a licensee can pass on their passion to staff members when it comes to getting everyone on board with a love for cask ale.
Ranging expert
Choosing which beer styles to serve is key to any offer and is the specialist subject of Neil Walker from the Society of Independent Brewers (SIBA).
He will be giving advice and explaining some of the beer styles you could – and should – be serving.
Finally, there will be a panel discussion, hosted by The Morning Advertiser’s associate features editor Gary Lloyd, with all four experts having their say on the general cask market and some of your questions as well, which you can ask during the day.
To sign up and watch this free webinar, simply go to this sign-up page and you will be registered immediately to watch the event, which will last for about an hour, from 3pm on Tuesday 31 October.
- Register now by clicking here.
