The Cask Project
Timothy Taylor’s urges pubs to shout louder about cask ale
The West Yorkshire brewer that operates 19 pubs in its heartland said its pub estate “celebrates cask every day of the year and Cask Ale Week allows them to shout that bit louder about Britain’s national drink”.
Timothy Taylor’s chief executive Tim Dewey said: “Despite developments in bottled and kegged ale, cask remains at the heart of Timothy Taylor’s brewery and accounts for over 85% of our current sales, with Landlord the 2nd best-selling cask, by value, in the country.
“We have noted, with concern, the decline in cask sales in recent years. Through a focus on quality and a highly skilled sales force, that works closely with pubs, we are doing our utmost to help the category, by ensuring our brands reach the consumer in excellent condition.”
Full range of ales
One of its pubs, Taylor’s on the Green, in Keighley, is advertising the full range of Timothy Taylor’s ales on its socials and even adding handy food pairing suggestions.
Meanwhile, the Woolly Sheep Inn, in Skipton, is doing the same.
Below are some of the posts each has put out during Cask Ale Week:
Plenty of brewers and pubcos are taking part in Cask Ale Week, which is running between Thursday 21 September and Sunday 1 October.
Sharp’s brewery has released a limited-edition cask beer called New Zingland in honour of the week.
Sharp’s technical brewer Jonathan Wide said: “We love working in cask. It is incredible to witness the development of flavour and aroma as the yeast carries on interacting in the cask.
“Cask lovers can pick this out even if they don’t fully understand the science and process behind cask conditioned beers.”
Purist form
Arkell’s is a brewer and pub operator backing Cask Ale Week too.
The company’s head brewer and sixth generation family member Alex Arkell said: “I’ve drunk beer all over the world and cask is easily my favourite; it’s beer in its purist form, complex, unadulterated and delicious.
“Cask Ale Week is the perfect opportunity to shout about it and we’re very proud to do so.”
If you have any events or advice you think could help other licensees showcase their cask ale offer, email the details to tnel.yyblq@jeoz.pbz with hi-res landscape images.
