THE CASK PROJECT
Sharp's unveils limited-edition serve to mark Cask Ale Week
New Zingland is a limited-edition 5.4% ABV hazy pale ale, created as part of the brewers annual in-house cross-brewery team challenge.
Described by Sharp’s as having a “creamy mouthfeel” with flavours of stone and citrus fruit, the new serve is made of Motueka, Talus and Nelson Sauvin hops, all grown in New Zealand, alongside a Kveik Yeast.
Last year, Sharp’s, which is known for brands such as Doom Bar, developed mango-flavoured serve Coaster Alfonso to celebrate Cask Ale Week 2022.
Flavour and aroma
New Zingland is available from the Mariners in Rock, the Blisland Inn and the Front pubs in Cornwall and from the Sharp’s Brewery online shop, while stocks last.
This comes as recent research from brewer and pub operator Greene King found eight out of 10 drinkers saw cask ale as an essential part of UK pub culture.
Sharp’s technical brewer Jonathan Wide said: “We love working in cask. It is incredible to witness the development of flavour and aroma as the yeast carries on interacting in the cask.
“Cask lovers can pick this out even if they don’t fully understand the science and process behind cask conditioned beers.”
Annual celebration
Cask Ale Week, which runs from 21 September to the 1 October, is the annual celebration of the brewing of real ales, with pubs and brewery companies from across the country engaging in activity to support the cask ale industry and encouraging its customers to try and promote real ale.
To mark the celebrity week brewers across the sector, including Arkell’s, Black Sheep Brewery and Fuller’s Pubs have released new brews or looked to offer cask discounts.
In addition, Nicholson’s Pub Collection partnered with Gipsy Hill Brewing Co to revive the brewers original session IPA, Hepcat, for the first time in more than five years in honour of Cask Ale Week 2023.
Read more about how the sector is coming together for Cask Ale Week here.
- If you have any events or advice you think could help other licensees showcase their cask ale offer, email the details to tnel.yyblq@jeoz.pbz with hi-res landscape images.
