The Cask Project
Bring in the customers with Cask Ale Week
The Campaign for Real Ale (CAMRA) has hailed cask as the freshest type of beer any pub or bar can put on sale.
CAMRA national chairman Nik Antona said: “Cask Ale Week is a great opportunity for pubs and brewers to promote their cask ale ranges.
“It is important this style of drink is in the forefront of the public’s mind when they frequent their local as it’s the freshest and potentially most locally sourced beverage behind the bar.
“Brewers can organise events which promote their cask products such as tap takeovers or meet-the-brewer nights at local pubs and using the social media hashtag #CaskAleWeek.
“Hosting a Cask Ale Week event is a win-win for both publicans and brewers because it can both advertise and highlight a brewer’s portfolio while driving much-needed custom to a pub or venue.
“CAMRA hopes everyone can visit their local pub, social club or taproom to enjoy a pint throughout Cask Ale Week and continue to support these much-loved establishments so they can survive and thrive for generations to come.”
Here is what some of the UK's brewers and pubcos are doing to celebrate our national drink.
We are now only a couple of days away from National Cask Ale Week! In preparation for this we are sharing a few top tips for maintaining beer quality and preventing waste... pic.twitter.com/xjAt0NkYPW
— Clear Brew (@clearbrewuk) September 19, 2023
Cask Ale Week starts Thursday and a little Red Fox has arrived just in time!
— Fuller's Brewery (@FullersBrewery) September 18, 2023
Delivering a forest fruit aroma with hints of biscuit and caramel. Expect a tang of blackberry, toasted notes, and subtle hints of marmalade.
Our Autumnal Red Ale is now popping up in pubs. pic.twitter.com/1ChqV4yfvb
A guide for venues on how to make the most of @caskaleweek from Value for Venues (powered by @greeneking and @BelhavenBrews) https://t.co/hIvYFKc2I3
— Cask Marque (@caskmarque) September 13, 2023
REMINDER: it's only just over a week to go before #CaskAleWeek!
Cask Ale Week begins a week today!
— Black Sheep Brewery (@BlackSheepBeer) September 14, 2023
We bloody love cask. Of course we do. And we've got some great stuff planned throughout the week to celebrate, including our inaugural Best Bitter Day on the 27th September, where pints will be 50% off at the Brewery Visitor Centre!
Stay tuned! pic.twitter.com/uokPj1CMKf
Don't miss this Cask Ale Week promotion at The Wellington Arms!
— Cask Ale Week (@caskaleweek) September 18, 2023
The Wellington Arms in Southampton is celebrating Cask Ale Week with special beers on throughout the week and will also have all real ale for just £3.50 a pint ALL WEEK.
1/2 pic.twitter.com/1oVCwLl4JI
Don't miss this Cask Ale Week promotion at Wadworth pubs!
— Cask Ale Week (@caskaleweek) September 18, 2023
Buy One Get One Free on 3 x 1/3 pint paddles throughout Cask Ale Week. It's a chance to savour a variety of @Wadworth cask ales, all while discovering your ultimate go-to choice.
1/3 pic.twitter.com/KfWBFQIcrZ
Don't miss this Cask Ale Week promotion at Wood Lane Cricket Club! @woodlanecc are serving Wye Valley Brewery Hereford Pale Ale and Wye Valley Butty Bach for only £3.00 per pint!
— Cask Ale Week (@caskaleweek) September 17, 2023
Head here for more information: https://t.co/N5Dq00xXCX
1/2 pic.twitter.com/2FtWdQEpNK
Our popular seasonal cask ale Late Red is returning to pubs this week. The crimson-copper ale will be available on draught throughout September and October in selected Shepherd Neame pubs across Kent, London and the South East. Cheers! More here: https://t.co/mXiB9OrCRc#alepic.twitter.com/QepdiV0tqc
— Shepherd Neame (@ShepherdNeame) September 14, 2023
#caskisback#caskale#supportcask#standupforcask#oncask#supportlocalbusiness#supportlocalni#BFTWNI
— BEER FROM THE WOOD ® (@bftwni) September 18, 2023
CASK ALE WEEK:
21st September- 1st October:
As always, BFTWNI supports CAW, a national and high profile event.@caskaleweekpic.twitter.com/3giY6cByzZ
- If you have any events or advice you think could help other licensees showcase their cask ale offer, email the details to tnel.yyblq@jeoz.pbz with hi-res landscape images.
