How many firms has Breal Group acquired?

By Rebecca Weller

- Last updated on GMT

Maintaining trade: Breal Group has procured multiple hospitality businesses so far (Credit: Getty/Simon Carter Peter Crowther)
Maintaining trade: Breal Group has procured multiple hospitality businesses so far (Credit: Getty/Simon Carter Peter Crowther)
The Breal Group, which rebranded as Keystone Brewing Group in February 2024, has taken part in a number of recent acquisitions across the hospitality sector.

Below, The Morning Advertiser (MA)​ has rounded up key movements for the London-based multi-disciplinary private equity firm, which was founded by Brent Osborne and Alan McLaren in 2013.

Most recently, Breal Capital and Calveton UK procured restaurant chain TGI Friday’s​ following the completion of a successful sale process through acquisition vehicle Liberty Bar and Restaurant Group Limited.

The sale involved 51 out of the chain’s 87 restaurants and was thought to have secured some 2,000 jobs, with TGI Fridays continuing to operate across the UK.

In addition, the group also said it was hopeful it may be able to secure further locations following discussions with landlords.

Breal also concluded a deal to obtain Peckham-based Brick Brewery earlier this year. 

In December 2023, Breal acquired the assets​ of Warwickshire-based business Purity Brewing Co for an undisclosed sum.

The deal, which completed just before Christmas on Friday 22 December, aimed to further strengthen the firms growing investment portfolio, with Purity having been an acquisition target of Breal since early 2023. 

In April this year, Purity announced the launch of a new Pilsner​, its first new product following the procurement.

Going back to May 2023, Breal acquired North Yorkshire-based Black Sheep Brewery​, its shop and pubs following the appointment of advisory firm Teneo as administrators earlier that month.

The award-winning brewery said the acquisition was part of a “strategic review” to explore funding options with a view to take the business forward amid prevailing economic conditions.

  • Read an exclusive interview on how Breal plans to make Black Sheep a "centre of excellence" with CEO Mark Williams and Black Sheep executive director Jo Theakston here​.

Following the acquisition, the Masham brewery, which was founded in 1992, became Black Sheep Brewing Company Limited, trading as Black Sheep Brewery.

Black Sheep former chief executive Charlene Lyons explained the decision was taken to “protect the business and its creditors”, adding it had been “hit very hard” by the pandemic and a “perfect storm” of rising costs across the board.

Strategic expertise 

A spokesperson for Black Sheep Brewing Company said: “This marks the next chapter in the history of Black Sheep​ as we look to grow the business in a sustainable way.  

“Our team will continue to produce great beers from our landmark brewery in Masham and we also look forward to welcoming customers and tourists to all our retail sites.

“Breal has a proven track record of successfully transforming and growing the businesses it acquires through the private capital, operational resources, and strategic expertise it brings and we look forward to working closely with the team.”

August 2023 saw two procurements for Breal, having acquired London-based businesses Vinoteca wine bars​ and craft microbrewery Brew By Numbers​.

Ryan Grant and Tim Bateson from Interpath Advisory were appointed as joint administrators to VTL Realisations 2023 Limited, which was formerly known as Vinoteca Limited, on 18 August 2023.

"We’re pleased to have concluded this transaction which will see the continued operation of the company’s venues and importantly, safeguards more than 150 jobs."

As part of Interpath Advisory’s sale of the business and certain assets to Breal, all 150 employees’ jobs were saved and transferred across to the purchaser along with its sites in Borough Yards, Chiswick, Farringdon, King’s Cross and City.

Founded in 2005 by Charlie Young, Brett Woonton and Elena Ares, the company operates a number of wine bars under the Vinoteca brand.

However, trade had been impacted over recent years by the pandemic, lower customer levels due to train strikes and an underperforming site in Birmingham, which opened in July 2022 and was closed in May 2023.

Described by Breal as a “premier destination for wine enthusiasts”, the firm said Vinoteca would continue to host events, workshops and tastings led by industry experts.

Grant added: “Vinoteca’s bars have been a popular venue for customers across London.

“After exploring a number of options, we’re pleased to have concluded this transaction which will see the continued operation of the company’s venues and importantly, safeguards more than 150 jobs. We wish the management team all the best for the future.”

Shortly after its acquisition of Vinoteca, Breal also completed its purchase of Brew By Numbers, with Finbarr O’Connell and Colin Hardman of Everlyn Partners LLP administering the sale.

Business survival 

Brew by Numbers was founded in in 2011, with the original brewery and taproom on Enid Street in Bermondsey, before production moved to the Greenwich site, adding a 400-person capacity taproom and outdoor space on the banks of the River Thames.

Breal said the “well-established” brand would add “considerable value” to its “brewing family” and confirmed the taproom at Morden Wharf in Greenwich would continue trading as normal with “minimal disruption”.

O’Connell described the acquisition as the “best outcome” for creditors and said it would preserve employment while “maintaining trade”.

Hardman added the brewing sector had seen “widespread pressure” in recent years due to the pandemic, post-Brexit complexity of export paperwork, increased material costs, reduced discretionary spending and changes to beer duty.

He continued: “This has resulted in numerous microbreweries being forced to close in recent years.

“It therefore comes as no surprise the latest SIBA​ (Society of Independent Brewers) Craft Beer Report​ noted 63% of its members said their business priority was survival.

“We are therefore delighted to have rescued this pioneering and much-loved brand. We want to thank all the key stakeholders including staff, financiers and critical suppliers for helping make this happen.”

Related topics Property Law

Related news

Show more