The Spinney Hill pub in Northampton is allowing customers to reserve their seats in their beer garden on a sunny day, simply by using a beach towel, following national research that showed 45% of Brits reserve their sun lounger early with a towel when on holiday abroad.
When it comes to holiday trends, research used by brewer and pub operator Greene King has revealed more than four in 10 (43%) holidaymakers will visit a British-style pub garden when they are abroad.
Love for the pub abroad
As well as craving that classic pub feel, the survey revealed Brits abroad visit a UK-style pub up to five times while on holiday, with the top reasons for visiting voted as: British food and drink (25%), full English breakfasts (24%), British sports being played on TV (23%) and feeling like a home away from home (22%).
For those not able to take a holiday abroad this year, the best drink to bring that holiday feel a UK holiday was voted as a cocktail (17%), followed by Sangria (13%) and lager (11%).
Holiday feel
Spinney Hill general manager Josh Teasdale said: “Unfortunately, not everyone can afford a holiday abroad this year, so here at Spinney Hill we wanted to bring that holiday feel to our locals.
“Even when we’re on holiday, pubs are a big part of the experience, so it was important to the team that we have something special here at Spinney Hill. We know how busy the beer garden gets, especially during a heatwave, so we wanted to give customers a fun way to reserve their favourite.”
The research, which was cited by Greene King, was carried out by OnePoll and surveyed 2,000 adults.
