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Meet the brand: How Estrella Galicia combines its premium beer with a rich history
With this ethos, Estrella Galicia strives to work with its strong distribution base and continue to build relationships with their loyal customers, as well as introducing its beers to new areas of the market.
Premium Spanish beer brand Estrella Galicia is the flagship beer brand of Hijos de Rivera, an independent, fourth generation family-owned brewery founded in 1906 in A Coruña.
Estrella Galicia is now present in over 50 countries, including the UK in which it has had a solid positioning since its arrival in 2012. Estrella Galicia offers a wide-ranging product portfolio and distributes a variety of products to the UK market including Estrella Galicia Cerveza Lager, 0,0%, Gluten-free, 1906 Reserva Especial and 1906 Black Coupage.
As part of their significant increase in UK market investment, the beer brand is bringing its Beer Culture to UK consumers and launched an interactive 360 immersive beer experience at the Now Trending space in the Outernet, Tottenham Court Road, marking the start of its ‘A Pour Like No Other’ campaign. What’s more, Estrella Galicia was the first beer brand to activate in the Outernet space.
The space featured an Estrella Galicia bar area, with Estrella Galicia’s on-site brand ambassadors guiding guests on how to master the perfect pour. The space also featured interactive elements, including a 45° angle optical illusion photo opportunity and a cream beer ‘head’ lounger, to immerse in the ‘creamy head’ of an Estrella Galicia beer.
3 reasons to stock:
- The brand is significantly increasing investment in the UK market, highlighted by its new interactive 360 immersive beer experience at the Outernet. Estrella Galicia’s partners will benefit from added value for their customers, engaging social content, an engaging staff training programme and free PR for their venue.
- The dynamic campaign is designed to drive consumer awareness, rate of sale and cement Estrella Galicia’s authentically premium positioning, as one of the few “World Lagers” to remain brewed in its stated country of origin. The brand offers a wide product portfolio to offer UK consumers a beer for every occasion, including Estrella Galicia Cerveza Lager, 0,0%, Gluten-free, 1906 Reserva Especial and 1906 Black Coupage.
- Estrella Galicia will also be partnering with on-trade venues nationwide, taking the ‘A Pour Like No Other’ initiative from London to Edinburgh. From using the highest-quality ingredients, to the crucial brewing to bottling time to the perfect pour – Estrella Galicia continues to work closely with distributors and on-trade customers to share their process, knowledge, and values. This represents years of dedication to Estrella Galicia’s craft and culture by their renowned Brew Masters.
What information key operators need to know:
The perfect pour technique for Estrella Galicia’s bottled beer happens in two parts. Firstly, fill 3/4 of the glass, slowly, without rushing, and producing as little foam as possible. Then, top it off with cream for the perfect finish.
