Beer Day Britain, the UK’s annual national beer day, is a chance for operators to increase footfall at their sites and encourage customers to come together on Thursday 15 June to celebrate Britain’s national drink in pubs across the country.
The focus of the day was the National Cheers To Beer (#CheersToBeer) toast at 7pm.
Jane Peyton (pictured), beer sommelier and instigator of Beer Day Britain, said: “Every day is beer day for beer lovers but 15 June is extra special and gives us a chance to celebrate the national drink. And it tastes so much better when consumed with friends in a pub with a great atmosphere.
“The National Cheers To Beer at 7pm is a simple and effective way of marking Beer Day Britain. It entails raising a glass and saying ‘Cheers To Beer’ then posting a message on social message with the hashtag #CheersToBeer. So many people participate that it almost breaks social media.”
Wednesday saw people from across the sector say #CheersToBeer in a variety of ways, below are some highlights from social media.
Trade body the British Beer & Pub Association (BBPA) marked the occasion with a delve into the history of beer.
Kent-based pub operator and brewer Shepherd Neame offered consumers a free pint to celebrate.
The Society of Independent Brewers (SIBA) chief executive Andy Slee raised a glass.
The Campaign For Real Ale (CAMRA) praised "hardworking" people across the sector.
The British Institute of Innkeeping (BII) acknowledged the societal importance of Britain's pubs.
London-based Meantime Brewery showcased the inclusivity and unity of beer drinkers with interviews on Desi Pubs.
Family-owned and Yorkshire-based brewery Timothy Taylor's donated beer to hospice workers.
Nicholson's Pubs asked customers which famous person they would most like the share a pint with.
Budweiser Brewing Group raised a glass to customers, employees and partners.
Operator JW Lees encouraged people to visit the on-trade after work.
Leicester-based Everards praised its brewing team.
Pub operator and brewer Fullers marked the occasion with a pint of its Pride ale.
Lastly, Warwickshire-based Purity Brewing encouraged the nation to "spread beery love".
