1800’s enlisted Tequila educator Maria Grazia Modafferi explained the “quick and easy” to make serve costs around £4.50 to create and offers pubs the chance to “maximise” menus.
Modafferi said: “The 1800 Paloma is the perfect summer drink. It’s a vibrant mix of grapefruit and lime, perfectly balanced with the hearty and savoury notes of Tequila.
“The salted rim of the glass enhances the flavours of the cocktail. It is also appropriate for any time - whether that be brunch, apertivo time or after dinner.
Bar identity
“Cocktails [like this] help to maximise bars menu appeal and consumer satisfaction.
“This goal can be achieved by increasing the cocktail variety, creating a list of signature drinks to build bar identity as well as investing in skilled bartenders and high-quality ingredients.”
Modafferi added operators could also include an additional 10ml of Campari to provide a “twist” on the serve.
Recent data from CGA by NIQ showed, as of February 2023, the Tequila category had seen a 30% upswing in value compared with pre-Covid, rising from £177m to £230m this year.
More popular
Furthermore, the category had grown 28.5% over the past year with an increase from £179m in 2022.
This comes as Speciality Brands Tequila ambassador Gabriela Moncada told The Morning Advertiser operators should keep things simple to enhance their Tequila offering by utilising serves like the Paloma.
Moncada added: “The Paloma cocktail is actually even more popular in Mexico than Margarita because of the simplicity of making it; it can be as simple or as complicated as you make it but now you see it everywhere.”
Let's get into it...
Equipment Required:
- Highball glass
- Lime Squeezer
- Bar Spoon
Ingredients:
- 50ml 1800 Silver Tequila
- 50ml Fresh Ruby Red Grapefruit Juice (1/2 a Ruby Red Grapefruit)
- 10ml Fresh Lime Juice (1/2 Lime)
- 10ml Organic Agave Nectar
- Sparkling Mineral Water
- Garnish with thin grapefruit wedge
Method:
- Rime half a glass with salt to begin
- Pour in the 50ml of 1800 Silver Tequila
- Squeeze half a lime into the glass
- Add the agave nectar and pink grapefruit juice
- Add ice
- Top up with sparkling/soda water
- Stir gently with pink grapefruit slice
If you have any drinks recipes or top tips to share as part of The Morning Advertiser's Drinks Masterclass series please contact rebecca.weller@wrbm.com.
